2025 was a year of accolades for Acxiom’s strategic cloud partnerships. Just before the holidays, Snowflake awarded Acxiom the PREMIER partner badge for AI Data Cloud Products – confirming proven integrations and measurable business impact.

What Earned the Recognition

Acxiom, now part of Omnicom, continues to accelerate AI applications for its industry-leading identity resolution and data enrichment solutions for global and local marketers. Recent deployments include Acxiom’s Real ID First Party Graph and Acxiom Data Enrichment as native apps in the Snowflake Marketplace, enabling faster, more precise decisioning.

A Year of Affirmation

At the Cannes Lions Festival in June, Acxiom and Snowflake announced a strategic initiative to build AI-powered marketing environments that help brands modernize, moving from fragmented data to integrated customer views and real-time personalization, with demonstrable accountability to global privacy requirements.

• In August, Acxiom won the Best Marketing Insights Platform award at the 8th annual MarTech Breakthrough Awards. This recognizes Acxiom’s latest data clean room innovations, which include integration of the Acxiom Real ID as a superior match key and source of deeper consumer insights for collaborating with clean room partners.
• In September, Acxiom was recognized as a “Leader” in Identity & Onboarding, as well as “One to Watch” in the Collaboration category, in the report “The Modern Marketing Data Stack 2026: How Marketers Become Agents of Change in an AI-Driven World.”
• Earlier in 2025, Acxiom also qualified for Snowflake’s PREMIER Partner status as a Services Partner.

What Matters Most

We will deliver even more value to our clients in 2026. Now part of Omnicom, Acxiom’s identity resolution capabilities (2.6 billion addressable global audience), combined with Omnicom’s Omni platform, will enable more personalized, cross-channel marketing that delivers measurably improved media performance and outcomes for our clients.

Recognition is nice. Results are what counts. And 2025 delivered both.