As businesses plan their 2026 objectives, Adobe Experience Cloud (AEC) customers face a clear priority: extracting measurable value from their technology investments. AEC transforms disconnected interactions into cohesive customer journeys, but success depends on two foundational elements: precise identity resolution and structured data management — particularly as AI and automated decisioning become standard practice.
Test Our Data and Identity Integrations to Maximize AEC ROI
As an Adobe Platinum Technology Partner, Acxiom accelerates implementation through validated data, identity, and real-time personalization integrations with AEC. In partnership with Adobe, we address documented challenges related to customer understanding, acquisition, inconsistent experiences, and omnichannel activation. Our Adobe integrations are powered by the referential graph at the core of our identity solution, providing connections not evident in first-party data alone.
Acxiom’s beta test clients benefit from structured implementation approaches — identifying high-impact use cases through a phased strategy that delivers measured ROI on defined quarterly cycles. Implementation support, integration testing, and risk mitigation protocols ensure consistent outcomes. Beta participants gain implementation advantages, influence over product development, and opportunities to co-develop as strategic partners in advancing marketing technology standards.
Let’s examine five identity integrations powered by these underlying data and identity assets, available for implementation testing now.
Integration One: Digital Recognition for Adobe Target
Available as a beta test — or for direct production implementation — our Digital Recognition integration addresses a fundamental challenge: while consumers expect personalized web experiences, most website visitors remain unidentifiable through standard methods. Our solution significantly increases visitor recognition rates, enabling you to connect touchpoints across the customer journey.
With Digital Recognition, you can create relevant customer experiences from first interaction to post-conversion engagement. This improves site personalization for unauthenticated visitors and enables more precise retargeting. The integration supports collaboration, reporting, analytics, modeling, and planning on your existing stack.
Email marketing provides an effective initial use case when you understand site visitor behavior and extend conversations through structured email programs. For more advanced implementations, dynamic experience rendering enables real-time content adaptation based on visitor data attributes.
→ View the implementation demonstration showing an automotive brand’s Digital Recognition outcomes, or access the integration documentation on Adobe Exchange.
Integration Two: Real ID Matching in Adobe Real-Time CDP Collaboration
Coming soon for beta testing. In today’s evolving privacy landscape with diminishing third-party signals, organizations must develop alternative approaches to audience discovery and engagement. Data collaboration, where first-party insights are shared with partners under controlled governance, delivers documented effectiveness.
Adobe’s Real ID Matching in Real-Time CDP Collaboration enables data sharing with partners to improve advertising performance, with Acxiom as the identity partner. Using Acxiom’s Real ID, you and your partners can securely match first-party data for specific marketing use cases: discovering new high-value audiences, activating relevant campaigns with extended reach, and measuring advertising effectiveness through standardized metrics.
→ Read the press release for Adobe Real-time CDP Collaboration
Integration Three: Acxiom Real ID Audience Connection
Available for beta testing today. Connected TV (CTV) represents a measurable component of modern, omnichannel advertising strategies, with CTV display ad spending in the US projected to reach $37 billion in 2026. The implementation challenge: how to distribute audiences from AEP to CTV platforms while maintaining data governance standards.
Acxiom Real ID Audience Connection is a native integration in Adobe Real-time CDP for building and distributing audiences to multiple CTV platforms. This enables audience distribution from Adobe Real-time CDP to Acxiom, enhancement through Real ID technology, and activation across platforms including Altice, Ampersand, and Comcast—all without transmitting personally identifiable information (PII) to publishers.
→ Review the implementation documentation for Acxiom Real ID Audience Connection
Integration Four: Acxiom Data Enhancement Destination Connection
Available for implementation by Acxiom data clients today. Delivering relevant, personalized experiences across channels requires comprehensive customer understanding beyond what first-party data alone can provide.
Our Data Enhancement Destination Connection enables attribute augmentation for customer profiles in AEP using Acxiom InfoBase, the established standard for ethically sourced consumer marketing data. This integration enriches customer data with hundreds of attributes—from demographic and socioeconomic to behavioral and attitudinal — providing structured inputs for predictive analytics, audience segmentation, and personalization.
→ Review the implementation documentation for Data Enhancement Destination Connection
Integration Five: Acxiom Prospecting Data Import for Adobe Real-Time CDP
Available for implementation by Acxiom data clients today. Effective prospecting requires reaching high-intent audiences while avoiding message conflicts with existing customers. The implementation challenge: how to prevent existing customers from receiving acquisition-focused messaging.
Our Prospecting Data Import enables systematic suppression of existing customer records from prospect audiences, eliminating redundant targeting of known consumers. Leveraging our identity resolution system, this process deduplicates records against Acxiom curated prospect audiences, enabling customized prospect targeting with improved efficiency.
→ Access the implementation documentation for Prospecting Data Import
Modular Identity Solutions Tailored to Your Stack
We recognize that AEC customers have distinct requirements, which is why our modular data and identity integrations are designed for flexible implementation. You can test, select, and combine integrations that align with your specific business objectives and technical environment.
For publishers with predominantly anonymous readers, Digital Recognition may provide the optimal starting point. Automotive brands with customer data distributed across dealer networks might prioritize collaboration through Real ID Matching. Some implementations require only Data Enrichment, while others benefit from integrated solutions combining multiple components — all implemented on your existing stack with documented outcomes.
Ready to implement Adobe integrations?
Zachary Van Doren
SVP, Product Strategy & Ecosystem
Zachary Van Doren is the SVP of Product Strategy & Ecosystem at Acxiom, where he leads the growth of the company’s data and identity offerings across data cloud, adtech, and martech ecosystems. His work focuses on product partnerships, solution architecture, use case innovation, and thought leadership.
Before joining Acxiom, Zachary built a deep and diverse background in media, adtech, and martech, holding roles across media agencies, consulting firms, software companies, and client-facing organizations. He lives with his family in the Bay Area, California.
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