New and Relevant Ways to Reach Consumers

Understanding your audience is key to your success. This month’s podcast introduces two new ways to do just that. Gain insights through the lens of work-life convergence and by tapping into location-based device data that shines a light on consumer intent and in-market status.

Linda Harrison is a Senior Digital Data Strategist for Acxiom Corporation and often goes by the title DataGuru. Her responsibilities include the ethical and appropriate use of third-party data and best practices for effective digital campaigns across all publishers and platforms. Linda also oversees an RFP and digital hotline for recommendations and strategy for targeting using Acxiom and partners’ third-party data.