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The “Magic” of Segmenting Audiences for Success

Linda Harrison Last Updated May 28th, 2020
The “Magic” of Segmenting Audiences for Success

Discovering the capacity and propensity of audiences for an advertiser’s product is the bedrock of successful campaigns. Data fuels understanding of attributes from shopping preferences to green living. In this episode of the Data Guru podcast, Linda Harrison explains how the nuances of data can inform successful targeting with real-life examples of high-dollar weight loss to solar panels.

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