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The “Magic” of Segmenting Audiences for Success

  • Linda Harrison

    Linda Harrison

Created at June 21st, 2019

The “Magic” of Segmenting Audiences for Success

Discovering the capacity and propensity of audiences for an advertiser’s product is the bedrock of successful campaigns. Data fuels understanding of attributes from shopping preferences to green living. In this episode of the Data Guru podcast, Linda Harrison explains how the nuances of data can inform successful targeting with real-life examples of high-dollar weight loss to solar panels.