Jeff Wingfield and Linda Harrison discuss the changes in 2018 that included the move to integrate digital and traditional marketing channels more than ever before. They also look ahead to things currently happening in 2019 and the role of AI and machine learning, the continued dominance of Facebook, more sophisticated testing options, and bringing techniques for marketing to known audiences to the anonymous world.
Linda Harrison is a Senior Digital Data Strategist for Acxiom Corporation and often goes by the title DataGuru. Her responsibilities include the ethical and appropriate use of third-party data and best practices for effective digital campaigns across all publishers and platforms. Linda also oversees an RFP and digital hotline for recommendations and strategy for targeting using Acxiom and partners’ third-party data.
Jeff Wingfield has spent two decades communicating the valuable, problem-solving capabilities of Acxiom data both internally at Acxiom and externally to Acxiom clients. He currently serves as Senior Director of Sales Support & Product Strategy where he leads a team of data and identity solutions experts focused on ensuring clients achieve optimal results using Acxiom’s services. Previously Jeff held positions with Merkle and the Stone Ward agency. He began his career as a broadcast sports anchor for the ABC affiliate in Little Rock, AR, where he currently resides.
