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The Marriage of Digital and Traditional Marketing

Linda Harrison and Jeff Wingfield Last Updated May 28th, 2020
The Marriage of Digital and Traditional Marketing

Jeff Wingfield and Linda Harrison discuss the changes in 2018 that included the move to integrate digital and traditional marketing channels more than ever before. They also look ahead to things currently happening in 2019 and the role of AI and machine learning, the continued dominance of Facebook, more sophisticated testing options, and bringing techniques for marketing to known audiences to the anonymous world.

About the Authors

About the Authors