Bank Chooses Acxiom to Implement Salesforce Marketing Cloud Vision

Challenge

One of the largest U.S. banks began a major digital transformation to provide customers with an always-on, journey-based experience using best-in-class Salesforce products. A year and a half into this journey, the bank knew it had a problem. The bank didn’t have adequate strategy or suitable operational processes, nor the staff trained in Salesforce solutions to implement the digital transformation.

Solution

Acxiom, the bank’s trusted and long-time partner, was asked to help reset the transformation. Starting with an audit of the system to pinpoint overall design issues, Acxiom’s martech services team assisted in developing new designs with the Salesforce Marketing Cloud platform and provided deeper training for the staff.