Acxiom Solution Helps Deliver the Best Content to Golfers and Fans of Golf
Key Goals
- Learning more about their existing users and subscriber base
- Leveraging the understanding of existing users and subscribers to market new platforms
- Activating insights to find new users and subscribers and market new platforms
- Enhancing products to make the audience more accessible and appealing to advertisers—and continue to reach beyond golf brands to activities and interests shared by readers
Solution
Golf Digest’s General Manger, Chris Reynolds, began a search to find a partner to build a solution that fit budget considerations, provided enhanced capabilities than the existing solution, and was able to manage multiple sources of data and to provide a best-in-class understanding of the golf audience. Golf Digest also wanted to make its audience understanding more actionable through data enhancement, identity consolidation, and applicability with multiple partners and platforms connected to the data warehouse. All this led to a solution which delivered a single view of the customer and an industry-first ability to communicate with and delight the golf audience.
“[Acxiom] puts the insight and understanding in the hands of the team allowing them to better deliver the products and experiences our customers demand and deserve.”
— Chris Reynolds, SVP & GM, Golf Digest
Acxiom Solutions Included
1.
Enriching Golf Digest’s first-party data with descriptive and
predictive data to better understand the needs, wants and
preferences of the reader base and prospect audience.
2.
Acxiom’s Real Identity™ solutions suite to resolve consumer data
points to people and gain insights about the customer journey
and activate those insights across channels to deliver a truly
customer-centric experience.
3.
Acxiom’s Enterprise Data Framework created an omnichannel
view for Golf Digest strategists and marketers to connect the
martech and adtech ecosystem. It leveraged cutting-edge cloud
architecture to solve for how they wanted to acquire, engage,
and retain customers—and measure the incremental results of
the marketing campaigns.
