Healthcare payer saves $6M with Acxiom predictive retention model

A healthcare payer sought to reduce member attrition by identifying those most likely to leave.

Solution

Acxiom developed a predictive retention model that ranked members by risk level, enabling proactive outreach to those at highest risk.

• Integrated third-party data with client records to enrich member insights in a privacy-compliant environment.
• Using predictive modeling, defectors were ranked by risk level.
• Results empowered the client to take timely, targeted action to retain those most likely to churn.