Why Acxiom Real ID™
Introduction
Acxiom Real ID™ enables the world’s biggest brands to accurately identify and ethically connect with people anytime, anywhere to create relevant experiences. How do we do it? We use private identity graphs, first-party tagging services, and hygiene to enable brands to solve for bad data, disconnected experiences, and answering the question about what happens when cookies go away.
Retail
Reduce advertising waste
Challenge
Find ways to optimize digital media spend and reduce waste.
How
- Enabled rTAG on owned/paid media.
- Compared results to business as usual.
- Viewed results via UI dashboard.
Result
+10% savings in advertising budget via optimized campaign targeting.
MAJOR FINANCIAL SERVICES COMPANY
Increase activation match rates
Challenge
Increase reach and drive subsequent conversions with no 3rd party cookies.
How
Used Match Multiplier prior to activation via the current onboarders and direct relationships.
Result
+30-90% higher match rates compared to competitors and current distribution partners.
TOP 10 FINANCIAL SERVICES COMPANY
Provide enhanced customer experience
Challenge
Recognize more customers in order to enhance customer experience.
How
- Enabled rTAG to collect 1st party data.
- Collected customer IDs from sample set of visitors.
Result
+21% more site visitors recognized.
TOP 10 FINANCIAL SERVICES COMPANY
Enhance remarketing
Challenge
Find reliable methods to re-target existing customers in the bidstream.
How
- Enabled rTAG on the site to gather 1st party data.
- Collected Customer IDs from a sample set of visitors to the site.
- Created a 1st party segment, uploaded to onboarder and ingested into DSP for activation.
Result
+15% more active IDs recognized in the bidstream.
TOP 10 FINANCIAL SERVICES COMPANY
Elevate media measurement
Challenge
Find ways to measure media performance from top of funnel to conversion – without cookies.
How
- Enabled Acxiom Real ID™ on paid/owned media to gather 1st party data.
- Connected individuals from paid media to a conversion.
- Compared performance of media tag to Acxiom Real ID™ 1st party tag.
Result
+150% higher attribution of conversions to paid media.