Don’t Procrastinate Just Because Google Pushed the Demise of Cookies to 2024

Acxiom Makes Sense of Google’s Delay

The Rosetta Stone of Identity

Data Clean Room powered by Snowflake

Share data with and across organizations to fuel growth and faster utilization of data while honoring people’s privacy.

First Party Identity Graph

The first step in owning your marketing destiny is investing in a first-party identity graph.

Match Multiplier

Unlock the power of owned data and extend the reach of your first-party audiences.

Visitor Insights

Unlock the power of descriptive cohort-level data to provide more personalized website experiences.

The Procrastinator's Guide to Digital Resilience

Third-party cookies aren’t being phased out until 2024. But here’s why you shouldn’t delay planning for a first-party data future, and how to start building digital resilience right now.

Acxiom’s Response to March 2021 Google Announcement

What is the tech giant forecasting and what does it mean? The big question:  What will the change be within the Google ecosystem as the great adtech ecosystem?

Trade the Cookies

This Acxiom Point of View summarizes the biggest changes on the horizon and how you can harness a first-party strategy to not just survive, but thrive in the changing ecosystem.

Google, Cookies and Pivotal Change

What does it mean for Financial Services?

From customer acquisition and mortgage to risk management, there has been a huge boom in digital touches. What impact does this have, and how can it all ultimately lead us to better marketing measurement?

Podcast: Don’t Wait There’s No Silver Bullet

Transparency, cookie deprecation, clean rooms, multiple pipes, privacy sandboxes. What are the current issues, complications and consequences of the adtech evolution? Ultimately, brands with a strong view of their customers will adapt the best.

Be Data-Driven or Be Displaced

Data and technology underpin everything we do, and they are the driving force behind almost every major global business transformation. As a result, companies are increasingly viewing themselves as not just a reflection of their products or services, but as data-driven customer problem solvers.

Three Practical Principles for Being Data-Driven

Chad Engelgau

The innovative use of data and technology will define your future or undoing.  A strong statement, but one that is necessary if we are going to challenge our industry, brands and ourselves to become data-driven, not just in theory but in practice. So, what does that mean and how do we get there?

Advertising experts trying to solve for the end of third-party

Business Insider

Apple, Google, and others are phasing out the third-party cookies that marketers have long used to target ads. 20 experts who are working on big solutions for advertisers as ad targeting as we know it goes away. Membership required in order to view.

Putting People First In The Data Debate

Arun Kumar

We are caught between a rock and a hard place in the data debate. Hardliners on one side call for crippling regulation to protect people, while extremists on the other side demand people, themselves, be solely responsible for controlling use of their data.