Ridesharing
Ridesharing – an easier solution to hail a ride through a mobile application – is now a billion dollar industry dominated by Uber and Lyft with other rideshare companies coming onto the scene.
While ridesharing has been controversial, with competitors complaining there aren’t adequate regulations or rules about insurance, licensing or, training, these services are gaining in popularity due to the user’s ability to:
- Arrange service on very short notice
- Use smartphones to request a ride
- Search social media to establish trust and accountability between driver and passenger
- Share a route and costs with another passenger
Acxiom offers two data solutions measuring:
- A consumer’s likelihood to use Uber
- A consumer’s likelihood to use Lyft
