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Acxiom tax time audiences

Get great marketing returns this tax season

Get great marketing returns this tax season

When most people think of tax season, April comes to mind. But when it comes to marketing to those preparing returns, the season starts months in advance. We can provide audiences for everyone impacted: the enormous and profitable audience of tax-filing consumers and those in accounting and the tax return preparation industry. We can help with every aspect, from hiring decisions to marketing tax preparation software.

Choose from tax time audiences

Early birds

  • Likely to file taxes in March
  • Likely to file taxes in April

Online filers

  • Likely to prepare taxes using computer software
  • Likely to file taxes online

Expecting a tax refund

  • Likely to expect a tax refund

Last minute filers

  • Likely to file taxes in May

Use professional filing service

  • Likely to prepare taxes using an accountant
  • Likely to prepare taxes using a tax preparation service

Funding big purchases

  • Likely to spend tax refund on a major purchase
    (TV, furniture, car, etc.)
  • Likely to spend tax refund on a vacation