Personicx® consumer segmentation solutions
Power personalized and relevant customer experiences
Personicx audience segments deliver multi-dimensional insights, enabling precise audience segmentation and meaningful customer experiences. Use Personicx alone or with other data to refine targeting, with neighborhood-level analysis and interactive visualizations that uncover the who, what, where, when, and why of consumer behavior.
Available in select countries around the globe, the newly evolved Personicx Lifestage and transformational Personicx Prime grouping systems can provide your brand more accurate customer insights than ever before.
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Personicx Prime
Personicx Prime offers a powerful balance of individual insights, household context, and meaningful segment size, backed by top-tier data accuracy and coverage. It provides marketers with the foundation to execute successful campaigns across all addressable channels.
How Personicx Prime helps
Provides actionable segmentation and audience selection for improved:
- Prospecting – known and anonymous
- Up-selling/cross-selling conversions
- Customer loyalty and retention
- Coordination of omnichannel campaigns
Personalizes and enhances customer experiences for:
- Creative, message and offer versioning
- Web/mobile interactions
- Loyalty programs
- Customer service
- Next best offer
Personicx Lifestage
Personicx Lifestage is a household-level consumer segmentation system, powered by Acxiom’s exclusive Infobase household data, the recognized gold standard in the industry.
How it can help you
Provides actionable segmentation and audience selection for improved:
- Customer and market insights
- Acquisition programs
- Up-selling/cross-selling conversions
- Customer loyalty/retention
- Coordination of omnichannel campaigns
Personalizes and enhances customer experiences for:
- Creative, message and offer versioning
- Web/mobile interactions
- Loyalty programs
- Customer service
- Next best offer
Personicx Geo
Personicx Geo helps you evaluate your markets, determine where you are under-performing or over-performing, monitor trends over time for changing markets as well as find markets likely to have a significant number of prospects matching your customer base.
Quick facts about Personicx Geo
- Ideal for neighborhood-level analysis and geographic audience selection
- Available for Personicx Prime, Personicx Person at a Place and Personicx Lifestage
- Provides distributions of Personicx clusters by specific geographies
- Gives you access to a statistically determined dominant cluster for each geography
- Multiple geographies including Block, Block Group, ZIP, ZIP+4, CBSA, DMA, county and state
- Easily integrates into most systems for mapping analysis
