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Reach premium audiences around the globe and deliver experiences that matter with Acxiom data.
Acxiom Personicx offers five powerful systems in the U.S. allowing marketers to segment by individual, household, life stage, financial or insurance behaviors, and Hispanic ethnicity and acculturation. Personicx is available in select countries around the globe, analyzing the digital behaviors of consumers worldwide.
Use Personicx alone or combined with other data to increase the precision of audience segmentation. Personicx consumer segmentation solutions also provide neighborhood-level analysis and interactive visualization of Personicx segments to provide the who, what, where, when and why of consumer behavior.
An innovative double-cluster assignment at the individual and individual-in-a-household level for better understanding of modern audiences.
A powerful household-level segmentation based on consumer life stage and similar demographic, socio-economic and behavioral attributes.
Regulation B friendly system groups households by similar financial propensities or segment U.S. consumers by similar demographic and insurance behaviors.
Hispanic market insights powered by four factors of ethnicity and acculturation and 15 unique demographic, socio-economic and behavioral factors.
Quickly locate data attributes, service availability and the digital footprint across the globe to fuel informed decisions.
Request AccessReach premium audiences around the globe and deliver experiences that matter with Acxiom data.
The Personicx syndicated segmentation and analysis suite of proven segments are available for broad or specialized use cases, enabling quick and effective omnichannel marketing strategy and tactics.
Discovering the appropriate audiences for an advertiser’s product is the key to successful campaigns. In this podcast, Linda Harrison, Senior Digital Data Strategist for Acxiom, explains how the nuances of data can inform successful targeting.
Researchers estimate 32 million Americans have food allergies. Audience data is available for practically every one of these niche dietary consumer segments. Reaching these segments can build and strengthen a very loyal customer base.