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Acxiom Personicx® Consumer Segmentation Solutions

Better understand and engage modern audiences

Acxiom Personicx offers five powerful systems in the U.S. allowing marketers to segment by individual, household, life stage, financial or insurance behaviors, and Hispanic ethnicity and acculturation. Personicx is available in select countries around the globe, analyzing the digital behaviors of consumers worldwide.

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Acxiom Personicx® Consumer Segmentation Solutions Acxiom Personicx® Consumer Segmentation Solutions

Power personalized and relevant customer experiences with consumer segmentation

Use Personicx alone or combined with other data to increase the precision of audience segmentation. Personicx consumer segmentation solutions also provide neighborhood-level analysis and interactive visualization of Personicx segments to provide the who, what, where, when and why of consumer behavior.

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Quickly locate data attributes, service availability and the digital footprint across the globe to fuel informed decisions.

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Reach premium audiences around the globe and deliver experiences that matter with Acxiom data.

Consumer Segmentation Resources from Acxiom