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Acxiom Personicx® Consumer Segmentation Solutions
Better understand and engage modern audiences
Acxiom Personicx offers five powerful systems in the U.S. allowing marketers to segment by individual, household, life stage, financial or insurance behaviors, and Hispanic ethnicity and acculturation. Personicx is available in select countries around the globe, analyzing the digital behaviors of consumers worldwide.
Power personalized and relevant customer experiences with consumer segmentation
Use Personicx alone or combined with other data to increase the precision of audience segmentation. Personicx consumer segmentation solutions also provide neighborhood-level analysis and interactive visualization of Personicx segments to provide the who, what, where, when and why of consumer behavior.
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Personicx Prime
An innovative double-cluster assignment at the individual and individual-in-a-household level for better understanding of modern audiences.
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Personicx Lifestage
A powerful household-level segmentation based on consumer life stage and similar demographic, socio-economic and behavioral attributes.
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Personicx Financial and Personicx Lifestage Insurance
Regulation B friendly system groups households by similar financial propensities or segment U.S. consumers by similar demographic and insurance behaviors.
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Search data availability around the globe
Quickly locate data attributes, service availability and the digital footprint across the globe to fuel informed decisions.
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What's My Cluster?
Personicx segments U.S. households into one of 70 distinct clusters within 21 life stage groups. Where do you fall within the possible Personicx clusters?
