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Reach audiences around the globe and deliver experiences that matter with Acxiom data insights.
Data Enrichment
Know your customer
Enrich first-party data with thousands of descriptive and predictive insights to better understand customers and personalize experiences across digital and offline channels. Our data enrichment services allow you to see the whole picture of your customer.
Enrichment Data Drives Better Informed Marketing
Acxiom’s trusted brands – InfoBase®, Personicx®, and Audience Propensities® – add meaning and context to your view of customers and ultimately help you find more like them.
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Enhance Understanding of Audiences
Better understand the needs, wants, and preferences of your customers to better serve them.
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Enable Acquisition, Upsell and Retention Efforts
Find new customers, expand your existing relationships and know what’s important to keep them coming back.
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Fuel More Robust Analysis & Predictive Analytics
Drive better decisions with more data that gives you insights into customer intent.
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Know More and Drive Business Forward
See how an educational institution used data enrichment to communicate uniquely with multiple segments with stunning results.
Global Data Navigator
Search data availability around the globe
Quickly locate data attributes, service availability and the digital footprint across the globe to fuel informed decisions with our interactive data catalog.
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