Contact Us to Get Started
Reach audiences around the globe.
Acxiom InfoBase®
Powerful Insights to Understand People
Know Your Customer with Global Audiences and Enrichment Data
In today’s connected world, people expect personalized experiences at every turn. To deliver these, marketers need exceptional, comprehensive data. Acxiom enables you to leverage global data for premium audiences and insights, helping you better understand, identify, and engage your audience through personalized experiences across both digital and offline channels.
Acxiom InfoBase® delivers accurate and powerful third-party descriptive and touch point data to nearly all addressable U.S. consumers. This single source provides comprehensive insights with more than 1,500 attributes for U.S. people and households.
Why Acxiom Infobase?
-
Illuminates all marketable individuals and households.
-
Allows brands to better understand, identity and target ideal audiences.
-
Enables brands to engage and personalize experiences across digital and offline channels.
-
Delivers the most accurate, comprehensive, up-to-the-minute data available.
-
Follows the highest standards of ethical data sourcing.
Acxiom Audience Data Elements
Acxiom has been a leader in targeted marketing for nearly five decades, continuously advancing its capabilities to enhance digital engagement while upholding rigorous standards of privacy and anonymity.
Infobase Consumer Audience
InfoBase Consumer Lists offer the leading source of marketable names and addresses for both digital and offline customer acquisition in the U.S.
- Our multi-sourced, regularly updated lists ensure the highest accuracy and actionable intelligence.
- We rigorously comply with suppression standards, including FTC and state do-not-call regulations, DMA exclusions, and lists of deceased and incarcerated individuals.
Audiences Include:
Consumer List
Historical Consumer List
Hotlines
Real Property
Family Ties
Residential Address List
Infobase Portfolio
InfoBase Enhancement—the leading consumer data-append product, supplies descriptive data for use in analytic, segmentation and targeting applications. Hundreds of elements enable users to segment, analyze and model data, resulting in accurate targeting and more predictive modeling.
Infobase Automaker
Acxiom appended InfoBase
and Audience Propensities to the automaker’s owner files and attitudinal surveys to create look-alike models and
identify high-propensity prospect audiences.
Infobase Mobile & Phone
Compiled from multiple sources and updated monthly, this telesource base of names, can be employed for appending and confirming phone numbers and recognizing names/addresses associated with phone numbers.
Infobase Suppression
Infobase suppression facilitates compliance with privacy regulations.
Infobase Email
Used to append emails to your customer base for contact or digital onboarding, find alternative contacts or link disparate datapoints by email.
Infobase GEO
Provides a snapshot of household attributes – counts or percentages, area means and area medians
— for a particular geography to enhance geospatial analysis.
