Mobile
App usage and installation, Bluetooth connections, location data and more help build a composite persona of users likely current needs, interests and affiliations.
Innovative Data and Signals
New Types of Data Fuel More Ways to Define Audiences
In today’s expanded digital ecosystem, there are different ways to view behavior and a vast variety of indicators signaling people’s interest and activities. Acxiom has them covered.
Keeping Pace with a Changing Digital Ecosystem
Pulse Data from Acxiom lets marketers stay connected to the heartbeat of the marketplace. New place-based signals, behaviors and contextual understanding brings new ways to segment audiences.
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Market Signals
Location-based device data combined with Acxiom data creates audiences of people as they turn interest into intent based on actual visits and purchases.
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- High Relevancy
– custom ads for those highly interested in your product - Higher Engagement
– Reach people at the right time with the right content - Higher ROI
– increase conversion for maximum ROI
Build a composite persona of users
- High Relevancy
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- Reach people displaying a specific interest
- Serve impressions to people anywhere
- Use a wide variety of destinations
Reach people based on the content they consume online.
Semantic Audiences
A completely custom approach to define audience segments using weighted keyword groupings. Reach people based on the content they consume online.
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Work-Life Audiences
Bringing the combined power of business and consumer insights from Dun & Bradstreet and Acxiom.
Global Data Navigator
Search data availability around the globe
With marketing technology, identity resolution and digital connectivity converging in a “borderless digital world,” brands can now quickly locate data attributes, service availability and Acxiom’s digital footprint across the globe to fuel informed decisions.
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