Mobile
App usage and installation, Bluetooth connections, location data and more help build a composite persona of users likely current needs, interests and affiliations.
In today’s expanded digital ecosystem, there are different ways to view behavior and a vast variety of indicators signaling people’s interest and activities. Acxiom has them covered.
Pulse Data from Acxiom lets marketers stay connected to the heartbeat of the marketplace. New place-based signals, behaviors and contextual understanding brings new ways to segment audiences.
Location-based device data combined with Acxiom data creates audiences of people as they turn interest into intent based on actual visits and purchases.
App usage and installation, Bluetooth connections, location data and more help build a composite persona of users likely current needs, interests and affiliations.
A completely custom approach to define audience segments using weighted keyword groupings. Reach people based on the content they consume online.
Bringing the combined power of business and consumer insights from Dun & Bradstreet and Acxiom.
With marketing technology, identity resolution and digital connectivity converging in a “borderless digital world,” brands can now quickly locate data attributes, service availability and Acxiom’s digital footprint across the globe to fuel informed decisions.
Request AccessReach audiences around the globe and deliver experiences that matter with Acxiom data.
Learn to simplify and improve the ways to use data to craft customer experiences by reviewing the four fundamentals of Data Driven Marketing.
Marketers who want to target the right persona, within a dynamically changing audience often turn to contextual marketing offerings to try to solve this challenge. Read how Acxiom’s Semantic audiences move beyond this solution and assign a “weight” to words depending on how often the word appears in the content.
Acxiom Signals make understanding customer sentiment, brand preferences, and interests clear and easy to understand. Based on data updated weekly, Signals adds valuable insight into people’s behaviors and attitudes in a climate experiencing unprecedented change.