Partner marketplace
Granular consumer insights to drive strategic campaigns
Acxiom’s partner marketplace
Acxiom Partner Marketplace is the most comprehensive offering of granular consumer insights available in one place, covering more than 3,000 data insights to drive better customer intelligence. Industry-leading, category-specific data sources enable brands to better understand people and deliver strategic campaigns.
Past purchase behavior remains the best predictor of future buying behavior, and Acxiom Partner Marketplace delivers highly predictive data for acquisition and prospecting.
This offering is part of Acxiom’s ongoing data innovation strategy, focused on delivering rich, ethically sourced audience data that gives marketers a competitive advantage in understanding audiences, and helping them navigate the ever-changing marketing landscape.
Category spend
Learn about shopping interests, behaviors and preferences at the category level to create strategic marketing campaigns.
Propensity to convert
Gain insight into hesitant shoppers and build focused campaigns to reach prospects ready to convert your brand.
Competitive loyalty
View customer and prospect spend at competitors to gauge shopping behaviors outside of the traditional first party data.
Partner marketplace in action
Get a more complete view of customers and prospects – who they are, their interests and behaviors and most importantly, their spending habits — by combining rich insights from Acxiom InfoBase with transactional-level data. Finding and engaging highly relevant audiences just got easier with Acxiom Partner Marketplace.
STREAMLINE ACCESS TO DATA
BUILD SMARTER CAMPAIGNS
DRIVE BUSINESS OUTCOMES
Access all the data you need with one simple contract, a single delivery process and a common identity spine.
Use insights from industry-leading data such as detailed income sources, VIN registration, Rx & clinical data history to drive smarter campaigns.
Customize data segments and combine purchase and intent data to develop predictive models to improve ROI and accurately reach people across all channels.
Partner marketplace partners
The Acxiom Partner Marketplace features specialized data from leading industry partners like Commerce Signals, Equifax, NCSolutions, Polk Automotive Solutions, and Veeva Crossix.
Marketers can gain insights into customer behavior beyond brand interactions, including purchasing power, category spend, loyalty, and competitive dynamics. These insights are vital for enhancing acquisition campaigns and improving customer experiences.
