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Audience Insights

To deliver a connected experience, Acxiom offers the industry’s most comprehensive consumer data and unique indicators accurately predicting brand affinity and preferences to drive better marketing results. From consumers in market for a luxury car, to price conscious shoppers or gluten-free grocery buyers, Acxiom has you covered.

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Game Day Data Package

Plan your winning strategy with the best consumer data package in the game. We open our playbook to help you reach sports fans.

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Valentine’s Day Data Package

Forbes called it “America’s $20 Billion Day of Love,” and Acxiom can introduce you to this seasonal audience of your dreams – gift givers and big spenders.

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St. Patrick’s Day Data Package

Rely on the luck of the Irish, or gain access to audience insights from Acxiom.

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Tax Time Data Package

Get great marketing returns from a digital audience of tax-filing consumers. Acxiom can help you speak to this seasonal audience and capitalize on this annual opportunity.

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Mother’s Day Data Package

Using audience insights, Acxiom can help you target your ideal digital audience for this mother of all marketing opportunities.

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Summer Fun Data Package

As temperatures heat up, so does your opportunity to reach seasonal audiences through Acxiom’s data packages. Connect to vacationers, campers, boaters, beach goers and other active digital audiences.

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Father’s Day Data Package

Your dad taught you the value of a dollar. Acxiom will help you maximize it with audience insight tools to reach this holiday audience of Father’s Day shoppers.

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Back to School Data Package

Parents spend billions of dollars as students K through college head back to school in the fall. Make sure your media buy makes the grade with Acxiom’s data package.

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Halloween Data Package

It’s spooky how much money people spend on costumes and candy with social media being the fastest growing source of inspiration. Tap into this holiday audience with Acxiom data packages.

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Thanksgiving Data Package

From the big meal to Black Friday, connect to holiday audiences focused on food, travel, gift giving and more.

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Holiday Data Package

It’s the most wonderful time of the year, and Acxiom can connect you to holiday audiences based on where they shop and how much they are likely to spend.

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Meal Prep and Delivery Services

Acxiom’s Data packages deliver specific digital audiences to your door. Reach people who subscribe to meal prep or delivery services like Amazon Fresh, Blue Apron or Postmates.

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Worth Sharing Data Package

Find digital audiences likely to use ride-sharing transportation like Uber and Lyft or travel accommodations like Airbnb and HomeAway with this customer data package.

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World Series Data Package

Knock sales out of the park by marketing to fans of one of the year’s biggest sporting events. Tap into this fan base with specialty audiences sure to load the bases.

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Draft Your Ideal Data Package

Football is big business. Acxiom can help you target specific digital audiences from casual spectators to superfans to Fantasy Football fanatics.

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Animal Loving Audiences

Pet industry spending in the United States continues to climb and reached $123 billion in 2021, up 27% in just two years from 2019’s $97 billion. Acxiom can connect you to audiences that are passionate about their pets.

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Millennials in Focus

The Millennial generation—those born between 1982 and 2000—is a fascinating and powerful segment of our population. Brands that avoid the tendency to stereotype these demanding and complex people can secure a loyal following with enormous spending power.

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Gaming Enthusiasts

Total video games and esports revenue in the U.S. was more than $54 billion in 2022 and is forecast to reach $72.0 billion by 2027. Gen Z and Millennials also spend more of their time gaming than with any other media type.

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New Years Data Package

New Year, New You

Health and wellness resolutions, gym memberships, home workout equipment, healthy meal kit subscriptions, and more. Acxiom can help you connect with the audience segment ready for your offer.

New Years Data Package