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Marketing Attraction Made Easy

Valentine’s Day Data Package

Valentine’s Day Data Package

Data-driven strategies help you find and reach those people eager to show their love to their human partners and even to their four-legged companions.

According to Rover.com, 85 percent of people surveyed said they will spend up to $50 on Valentine’s Day gifts for their dogs—one in three of those people said that amount was the same amount they will spend on a partner.

With $26 Billion in projected spend, Valentine’s Day is a sure bet for Cupid’s campaign success. Overall 53% of people will celebrate the holiday. Top spend categories include:

  • $11.3 Billion
    Jewelry
  • $4.9 Billion
    Special Night Out
  • $2 Billion
    Pet gifts
  • Individuals aged 25 – 34
    Most involved age group

Sources: National Retail Federation, Rover.com

Hit the Mark with These Audiences

Candlelight Dinner at Home

Find those planning a romantic evening at home whether they are gourmet chefs ordering groceries online, whipping up a meal kit from Home Chef or using delivery services like Uber Eats.

A Big Night Out

These sweethearts are planning a night out for fine dining and booking their reservations online using services like Open Table.

Romantic Getaway Travelers

Find those eager to get away for a special celebration. Many of these people will be shopping for specials and booking hotel reservations online.

Candy and Flower Traditionalists

Enthusiastic gifters who plan to show their love with the most traditional Valentine gifts of candy, flowers, or jewelry.

Valentine Big Spenders

Households likely to spend $150 or more on a significant other or spouse for Valentine’s Day.

Valentine Shopping Preference

Find Valentine shoppers looking for a bargain at discount stores, popping into the florist or dropping big bucks at a specialty store.