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Engage Acxiom’s data strategists, marketing consultants and data scientists to supercharge your data-driven marketing efforts today.
Marketing Analytics and Strategy
Powerful strategy, predictive analytics and measurement deliver business impact
Acxiom offers a full suite of strategy consulting, predictive and marketing analytics and marketing measurement offerings to support all facets of the data-driven prospect and customer journey. We help brands evolve their data strategy, understand marketing impact, and better know their prospects and customers and predict behaviors.
Leverage Data & Analytics to Drive Better Business Impact
Acxiom’s experienced data strategy consultants, data scientists and measurement experts focus on the creative use of advanced analytic techniques, machine learning, artificial intelligence and data-driven strategies to solve a wide array of business challenges across the prospect and customer journey.
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Learn MoreStrategy Consulting
Transform your data and programs into business value
Partner with a team of data strategists who can help assess your business goals and set data-driven programs to help you succeed.
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Advanced Analytics
Maximize data-driven decisions and opportunities
Leverage the latest analytic techniques and skilled data scientists to support your complete prospect and customer journey analytics needs.
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Measurement
Measure marketing impact across all audiences, sales and media channels
Evolve and enhance your marketing with accurate and unbiased closed-loop measurement to improve performance.
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Attribution
Optimize media spend by understanding multi-touch marketing impact
Measure the incremental effect of your addressable media spend and optimize future planning and ROAS.
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Impact Analysis
Understand how current events impact prospect and customer behavior
Identify and assess prospect and customer behavioral shifts so you can better align to your changing customer needs.
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Intelligence Hub
Optimize your investment and understand marketing impact in-the-moment
Predict likely behaviors and course-correct initiatives in real time across the madtech ecosystem for better outcomes.
