Data quality and data hygiene services
Contact data decays by 2–3% each month, meaning up to 30% requires cleansing annually. Maintaining accurate data is essential for strong engagement and delivering relevant experiences.
Consistent and accurate data fuels effective people-based marketing
Data changes quickly. Why? Because people change – jobs, homes and names. The complexity of managing this change and the fragmented interaction with a consumer is daunting. But Acxiom can help, starting with a complete data health assessment.
Additionally, consumers engage with brands in an increasing number of ways across a multitude of ever-growing channels, including digital, social, mobile, email, direct mail, customer service lines and more. Bad data leads to a bad experience across touch points, which can frustrate and alienate loyal customers. CCPA and other emerging consumer privacy regulations make clean and complete data more imperative than ever.
Clean, standardize and complete consumer contact data
Quality data fuels effort to elevate engagement. Assess the health of your data for opportunities achieve greater ROI.
Customer data platforms
Accurate data allows experiences across channels and reduces waste – improving deliverability and maximizing discounts.
Save time and money
Suppression services reduce marketing waste and allow you to focus on selected audiences.
Experience proven results
Achieve millions in campaign savings while generating better insights.
Key benefits
Acxiom’s identity hygiene services help brands:
- Ensure consumer data is consistent and accurate to fuel marketing and operational efforts.
- Better know your customer for end-of-year campaigns and get your data clean and ready for CCPA.
- Improve data accuracy to enable resolution of data into an optimized view of the consumer for marketing and other applications such as master data management and customer data platforms.
- Minimize redundant and duplicate data for optimization of infrastructure, storage, communications and processing.
- Help maximize postal campaign discounts and effectiveness.
Our approach
Acxiom’s hygiene services are enterprise-level data solutions that cleanse, standardize, and enhance consumer contact data—including email addresses, phone numbers, names, and addresses—delivered through pre-configured business service packages built on years of data management expertise and best practices.
Our hygiene services:
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Effectively parse and standardize contact data to optimize your marketing results.
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Validate, correct, complete, and enhance postal addresses beyond USPS standards, improving mail deliverability and postal discounts.
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Include Acxiom’s address standardization as well as proprietary mover updates and other address intelligence data.
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Clean and validate email addresses to optimize digital marketing campaigns.
Leverage industry-leading identity resolution capabilities to improve contact data quality, which can decrease duplicate records by up to 15 percent.
Proven results
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Corrects on average more than 40 percent of missing or incorrect addresses
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Validates phone and email syntax
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Generates 10-30 percent better insights about new movers
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Supplies new addresses for up to 25 percent of the NCOALink ® near matches or Moved Left No Address records
Consistent and accurate customer data fuels effective people-based marketing across all channels and supports more accurate engagement across acquisition, retention and cross-sell programs. Acxiom’s hygiene services are available in the U.S and across other specific global regions.
According to a major Financial Services client
“The ROI of Financial Suppression was over 800%—
we get over $6 million in benefits for only $750,000 per
year. That’s over $5 million in benefits a year.”
Our commitment to data quality
Acxiom is committed to delivering accurate, high-quality consumer data to support successful Customer Relationship Management. We use a unified, company-wide system to continuously measure, analyze, and improve our data products, while also developing new technologies to enhance information quality across our organization and industry.
Acxiom suppression
Eliminate non-responders — Honor consumer choices — Stay compliant
A superior data suppression product can make a positive impact on your bottom line. Acxiom suppression products
use industry-leading technology to provide unparalleled speed and accuracy compared to traditional suppression
methods. In the past, numerous steps (or passes) were required to perform suppression based on mailing address,
telephone number, email address and other suppression categories. With suppression, you have access to a single
master suppression file that contains more than 500 million suppression records constructed from a growing number of sources and then matches records from your original customer list by suppressing those links, telephone numbers and email addresses.
Offers:
- Full coverage of all legally mandated suppression files plus industry best-practice data, giving you peace of mind.
- Unparalleled match rates, accuracy and speed.
- Timely file updates—some even daily.
- Strong data file creation, build and delivery processes.
- High-quality assurance standards and in-house experts who monitor the legislative environment.
Benefits:
- Single-pass suppression can save you time and money.
- Enhanced marketing performance/ROI may be realized by identifying less-responsive consumers.
- Compliance with federal state regulations and the Data & Marketing Association can reduce your risks and can help protect you from negative publicity.
- Honoring consumers’ preferences builds loyal customers.
Compliance suppression
Federal and state privacy legislation is complex and ever changing. Complying with the latest regulations, compiling a multitude of suppression files, keeping track of varying update schedules, developing strong quality assurance processes—it’s a complicated, expensive and labor-intensive business. Acxiom compiles current do-not-call, do-not-mail and do-not-email files and provides you with a convenient, one-pass suppression service while allowing you to choose how you want to access records from your marketing campaigns or prospecting list that you want to suppress.
Compliance suppression includes:
DMA suppression
- Self-regulatory efforts—considered best-practice suppression for marketers
- Mail Preference Service (MPS), Email Preference Service (EPS) and Telephone Preference Service (TPS), are effective ways to protect consumers’ privacy. Experienced marketers use MPS, EPS, and TPS when processing offers to prospective customers. These services are an effective means of purging consumers who want less solicitation
FTC National and State Attorney General Do-Not-Call suppression
- Federal and state telemarketing and email legislation and ever-changing privacy guidelines increase the burden on marketers. Acxiom constantly monitors the legislative environment to ensure required do-not-call files are obtained as soon as they are available. All available mandated U.S. do-not-call files are built into InfoBase Suppression, and our Federal Trade Commission (FTC) do-not call file is updated daily to provide the freshest data.
Wireless suppression
- As more consumers rely solely on mobile phones, new laws have tightened restrictions on telemarketing to wireless devices. The FTC bans auto-dialed telemarketing calls to wireless numbers and imposes fines for violations. While the DMA’s wireless do-not-call file helps block numbers assigned to cell phones, Acxiom’s Wireless Suppression file goes further by identifying numbers that were originally landlines but have been ported to mobile. Using this file helps businesses better manage customer contact preferences and avoid noncompliance.
Underage suppression
- Underage Suppression allows you to suppress individuals under the age of 18, ensuring you comply with legalities of the Children’s Online Privacy Protection Act (COPPA). It helps increase your marketing ROI and avoid potential litigation.
Marketing suppression
Companies are challenged to suppress records that waste resources contacting customers or prospects who should not be contacted. Marketing Suppression improves campaigns’ effectiveness by reducing marketing costs, improving campaign ROI, lowering the cost of rejected applications and reducing fraud risk by removing records from your client and prospect files such as deceased, prison or individuals that show financial hardships such as bankruptcies and tax liens or judgments.
Marketing suppression includes:
Wireless suppression
- Acxiom maintains federal and state data of more than 9,000 addresses of prisons, jails and other correctional institutions. By removing these addresses from your client file, you automatically reduce the chance of fraud and identity theft and
save money by not marketing to people who can’t respond.
Deceased suppression
- Deceased Suppression automatically flags deceased consumers. The deceased file is multi-sourced from federal and state authorities and has one of the largest coverages with the greatest accuracy. Because of varying client needs and based on different marketing objectives (maximum coverage vs. accuracy vs. balanced approach), Deceased Suppression offers three levels of suppression, enabling you to choose various levels of confidence codes for Deceased.
Wireless suppression
- Continually rising promotional costs underscore the importance of eliminating unwanted and low-responding prospects—including those with bankruptcy and tax liens and judgments records—from your mailing lists and campaigns. Suppressing these prospects reduces time and money spent pursuing consumers who usually aren’t profitable, could potentially increase the chances of fraud and identity theft or who can actually cost you money.
*Due to regulatory restrictions, Acxiom will not provide any information indicating whether a record dropped was a deceased individual, an individual with a history of bankruptcy or an individual with a history of tax liens and judgments (“reason codes”). Summarized information derived from the processing of the product may be provided in one of the following limited formats: (1) a summary report indicating only the number of records dropped and associated reason codes; or (2) a consolidated report without reason codes for individuals dropped (for example, grouped as deceased and bankruptcy, or deceased, bankruptcy and tax liens and judgments). Financial output flags must be combined with deceased flags.