Millennials and Gen Zs share a high degree of engagement with new technologies, devices, and services, but these two generations differ dramatically from each other. IDC Senior Analyst Kelly Brown shared insights about consumer behaviors, attitudes, and satisfaction and how they relate to what marketers need to know about customer acquisition in 2024.

Acxiom’s Allison Smith, Senior Partnership Manager, and Lorel Wilhelm Volpi, VP of Partner Marketing, along with Kara Manatt, EVP of Intelligence Solutions, MAGNA Global, shared insights from new research showing how the powerhouse combination of first- and third-party data helps brands avoid the most common pitfalls of digital marketing. Learn how the right combination of data helps marketers better understand in-market timing, drive brand relevance, and deliver personalized creative that resonates – and results in action.

Learn how your brand can thrive in a changing landscape in 2024. In this session, Sara Stevens, SVP of Data & Identity Solutions at Acxiom, provided insights into new approaches to identity and how they can help your brand respond to third-party cookie deprecation and privacy concerns.

Discover proven email marketing best practices and audience segmentation strategies that yield results. Carolyn Nye, Director of Digital Interactive Strategy for Acxiom, provided actionable insights to drive higher ROI and cost-effective performance using a multi-channel marketing approach to amplify messages and acquire new customers – as well as shared insights on how to recognize and remarket to anonymous site visitors across digital and offline channels.

Understand the challenges businesses face when integrating new tech into their marketing stack and solutions for filling skill gaps and technical knowledge to drive increased value from tech investment. Jeff vonSeldeneck, Business Development Executive at Acxiom, provided insights from real-world results generated by companies across multiple industries.