Be a trusted partner in care
HCP Engage workshop
Join Acxiom, Treasure Data and SOLVE(D) for an afternoon of collaboration, conversation and sharing client experiences and best practise and how HCP Engage can enable pharma marketers to take their marketing to the next level.
| 2.30pm – 5.30pm, Thursday 28th March 2024 |
Acxiom Headquarters 16 Old Bailey Farringdon London EC4M 7EG |
Drive HCP insight, engagement and education
As normality returns to the industry, there are many new factors to contend with. Pharma marketers must find a way to strike a healthy balance where HCP behavioural data and digital footprint are used complementarily in combination with face-to-face approaches at events in real time to enable deeper connections and ultimately result in increased interest, engagement and learning – without selling!
To effectively engage HCP’s, pharma must focus on being relevant and adding value by creating unique content that is easy to find, and longer term shift their marketing towards a future-facing omnichannel approach offering personalised journeys for educational enlightenment.
So how can pharma marketers deliver personalised, relevant experiences across all touchpoints to drive meaningful connections that accelerate growth?
In this face to face interactive workshop we will cover:
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Thinking big, starting small – how to begin with prioritising your commercial objectives, identifying quick win use-cases and what is needed to deliver successfully against them to demonstrate value for key stakeholders
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How HCP Engage connects data from disparate systems and channels to drive insights that build unified HCP profiles based on engagement history, demographics, interests and more to fuel high value audiences for activation across marketing platforms including web, app, social and CRM.
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Best practise insights sharing (what we have learnt from our pharma clients!)
After the interactive workshop, we would love you to join us for drinks and nibbles at The Ned
5.30pm – 7.30pm
The Ned 27 Poultry
London EC2R 8AJ