Google & Cookieless News
As the digital marketing ecosystem faces disruptive changes related to third-party cookie deprecation, Acxiom offers perspectives and insights for how this is impacting marketing today and tomorrow.
Digital marketing shifts continue to flood the industry
With the recent Google announcement related to changes hitting marketers in 2022, brands must prepare to navigate this change. Acxiom provides perspectives and approaches to help brands ready for this shift, while continuing to advocate for a balanced and respectful approach to marketing that enables brands to build trust with people that delivers value and engaging experiences.
Our Point of View on the Recent Google Announcement
IPG’s Arun Kumar offers his take on the news and how IPG agencies will be prepared to help brands navigate this change, while continuing to advocate for a balanced and respectful approach to marketing that delivers value to individuals and businesses and respects people’s rights.
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Read the POVResponse to March 2021 Google Announcement
What is the tech giant forecasting and what does it mean? The big question: What will the changes be within the Google ecosystem as well as the greater adtech ecosystem?
- Read the POV
Trade the Cookies
This Acxiom Point of View summarizes the biggest changes on the horizon and how you can harness a first-party strategy to not just survive, but thrive in the changing ecosystem.
- Listen to the Podcast
Google, Cookies and Pivotal Change
What does it mean for Financial Services?
From customer acquisition and mortgage to risk management, there has been a huge boom in digital touches. What impact does this have, and how can it all ultimately lead us to better marketing measurement?
- Listen to the Podcast
Podcast: Don’t Wait There’s No Silver Bullet
Transparency, cookie deprecation, clean rooms, multiple pipes, privacy sandboxes. What are the current issues, complications and consequences of the adtech evolution? Ultimately, brands with a strong view of their customers will adapt the best.
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Be Data-Driven or Be Displaced
Data and technology underpin everything we do, and they are the driving force behind almost every major global business transformation. As a result, companies are increasingly viewing themselves as not just a reflection of their products or services, but as data-driven customer problem solvers.
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Three Practical Principles for Being Data-Driven
Chad Engelgau
The innovative use of data and technology will define your future or undoing. A strong statement, but one that is necessary if we are going to challenge our industry, brands and ourselves to become data-driven, not just in theory but in practice. So, what does that mean and how do we get there?
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Advertising experts trying to solve for the end of third-party
Business Insider
Apple, Google, and others are phasing out the third-party cookies that marketers have long used to target ads. 20 experts who are working on big solutions for advertisers as ad targeting as we know it goes away. Membership required in order to view.
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Putting People First In The Data Debate
Arun Kumar
We are caught between a rock and a hard place in the data debate. Hardliners on one side call for crippling regulation to protect people, while extremists on the other side demand people, themselves, be solely responsible for controlling use of their data.
Acxiom Digital Thoughts: IDFA and Cookieless
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