Unlock Google: The Heartbeat of Digital Engagement
Supercharge your media performance with Acxiom and Google Marketing Platform
With over 2 billion daily users and 5 trillion searches, Google isn’t just a platform — it’s where digital lives happen. Today’s marketers invest 40%–50% of their digital ad budgets into Google.
Harness the power of Google Marketing Platform (GMP) and Acxiom to:
Run smarter campaigns
across search, display, and video—all in one platform
Unify data and workflows
by integrating adtech, martech, and cloud strategies
Optimize spend
with holistic customer insights and advanced analytics
Upskill your team and accelerate ROI
with expert onboarding, training, and support
Global Google Marketing Platform Reseller
GMP is a unified platform for buying, measuring, and optimizing media across Google and beyond. Loved for its easy integration, built-in AI and automation, and unified access to premium inventory and measurement, GMP is the smart choice for modern marketers. Built-in tools enable:
Buying and optimizing media cross display video and search
Widening your measured data and empowering better business decisions
Interested in purchasing a GMP license?
We help you maximize value from your GMP investment
With 2,300+ trained experts globally, Acxiom offers end-to-end services with a flexible approach that helps you:
Architect for Success
We partner with top martech platforms to help you review tools, plan data collection, share data securely, measure reliably, integrate systems, activate first-party data, and assess growth opportunities.
Analyze for Better Decisions
With deep media and retail media expertise, we help you test ideas, measure performance without cookies, analyze site data, and plan your next move.
Activate Fast for Growth
Using Google Cloud accelerators, we enable fast activation through behavior forecasting, personalized experiences, platform training, walled garden optimization, first-party data use, and dynamic content management.
C A S E S T U D Y
Driving Deposits with Value-Based Bidding
A financial services brand was optimizing for account registrations – but not deposits, their most significant KPI. Using GMP, they shifted to a value-based approach.
Learn how Acxiom helped this brand leverage GMP to increase growth and drive operational efficiencies.
Results
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lift in average deposits
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lower cost per deposit
Is your Google Marketing Platform set-up meeting your goals?
Acxiom offers an assessment of your GMP environment
In 3-4 weeks, we’ll help you:
- Define your future-state marketing goals, key use cases, and blockers
- Evaluate your GMP setup – workflows, configurations, and capabilities – against those goals
What You’ll Receive:
A gap analysis comparing your current state to your desired future state
