Acquire prospects through multiple digital and offline channels
Travel and Entertainment
Unparalleled Data-Driven Marketing Solutions for a Connected Travel Experience
We help 8 of the top 10 global travel companies optimize digital and offline marketing strategies with powerful audience insights and solutions to enable great customer experiences
Our Key Solutions
Acxiom’s people-based marketing solutions help leading travel brands achieve measurable results
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Attract High Value Travelers
Acquire high value customers by onboarding audiences created from desired demographic segments
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Provide timely and relevant offers at the appropriate “moments of truth”
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Ensure your brand and message exist in the places where profitable audiences spend time
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Share Customer Data with Trusted Partners
Uncover unique marketing opportunities with audience overlap analyses and analytics modeling that compares your customer data with first-party data from select partners
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Identify customer behaviors across brands in a privacy-compliant manner for more relevant targeting and customer experiences
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Understand potential customer value through a collective data view
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Uncover new insights unavailable using first-party data assets alone
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Create Connected Experiences
Present timely and compelling offers for retail, travel, and leisure locations – such as airports, casinos, malls, sports stadiums, concert arenas, and resorts – with location-based technologies, customer insights, and real-time decision making
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Create a seamless “in-journey” experience for travelers
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Deliver relevant, real-time offers to customers (e.g., on-property, in-flight)
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Optimize cross-sell and upsell opportunities
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Gain Key Marketing Insights
Optimize your marketing campaigns and media spend with omnichannel people-based measurement services
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Determine the success of omnichannel campaigns with closed-loop measurement and attribution
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Improve customer acquisition and retention with measurement insights to test and learn from campaigns faster
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Gain insights into campaign performance to determine your ultimate channel mix
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Resources
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Expectations vs. Experience
Are travel suppliers hitting the mark?
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Heathrow’s Customer Experience
How It Took Flight
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How to power a personalized customer experience
3 Fundamentals of Data-Driven Travel Marketing
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Create useful customer data partner hubs
How Data Partnerships Can Speed Up Recovery in Travel
Meet the Experts
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Mike Wagner
Managing Director, Retail/CPG & Emerging Industries
Mike Wagner serves as Industry Managing Director for retail, consumer packaged goods and emerging industries for Acxiom. Mike is responsible for supporting clients and business growth in the retail, consumer packaged goods and emerging industries.
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Michele Fitzpatrick
Customer Experience Consultant
Michele is an experienced CX consultant and CRM marketing strategist focused on helping Acxiom’s major retail and consumer brands better understand and connect effectively with consumers throughout their buyer journey and across the customer lifecycle utilizing data-enabled digital and traditional channels.
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Drew May
Chief Client Officer
Drew May serves as Chief Client Officer at Acxiom. In this client-facing role, Drew provides overall leadership for key areas of sales, including client engagement, growth and strategic directives.