Travel and Entertainment

Unparalleled Data-Driven Marketing Solutions for a Connected Travel Experience

We help 8 of the top 10 global travel companies optimize digital and offline marketing strategies with powerful audience insights and solutions to enable great customer experiences

Attract High Value Travelers

Acquire high value customers by onboarding audiences created from desired demographic segments

Acquire prospects through multiple digital and offline channels

Provide timely and relevant offers at the appropriate “moments of truth”

Ensure your brand and message exist in the places where profitable audiences spend time
Share Customer Data with Trusted Partners

Uncover unique marketing opportunities with audience overlap analyses and analytics modeling that compares your customer data with first-party data from select partners

Identify customer behaviors across brands in a privacy-compliant manner for more relevant targeting and customer experiences

Understand potential customer value through a collective data view

Uncover new insights unavailable using first-party data assets alone
Create Connected Experiences

Present timely and compelling offers for retail, travel, and leisure locations – such as airports, casinos, malls, sports stadiums, concert arenas, and resorts – with location-based technologies, customer insights, and real-time decision making

Create a seamless “in-journey” experience for travelers

Deliver relevant, real-time offers to customers (e.g., on-property, in-flight)

Optimize cross-sell and upsell opportunities
Gain Key Marketing Insights

Optimize your marketing campaigns and media spend with omnichannel people-based measurement services

Determine the success of omnichannel campaigns with closed-loop measurement and attribution

Improve customer acquisition and retention with measurement insights to test and learn from campaigns faster

Gain insights into campaign performance to determine your ultimate channel mix

Expectations vs. Experience

Are travel suppliers hitting the mark?

Read Report
Heathrow’s Customer Experience

How It Took Flight

Read Case Study
The Age of the Omnichannel Integrator

Download eBook

Mike Wagner

Managing Director, Retail/CPG & Emerging Industries

Mike Wagner serves as Industry Managing Director for retail, consumer packaged goods and emerging industries for Acxiom. Mike is responsible for supporting clients and business growth in the retail, consumer packaged goods and emerging industries.
Connect on LinkedIn

Mike Wagner

Mike Wagner serves as Industry Managing Director for retail, consumer packaged goods and emerging industries for Acxiom. Mike is responsible for supporting clients and business growth in the retail, consumer packaged goods, travel and entertainment, telecommunications, media and high-tech industries. In this client-facing role, Mike provides overall leadership for all key areas of the business supporting client engagement, growth and strategic initiatives.
Mike has more than 25 years of experience helping companies more effectively leverage data and data-driven technologies to generate better business outcomes and to more effectively recognize and serve their customers through personalized and differentiated experiences. Mike has worked with industry-leading clients across many industries, with an emphasis in retail and travel.
In his 15-plus-year career at Acxiom, Mike has served in a variety of sales, sales leadership and client management leadership roles. Mike’s professional career has also included successful sales and client engagement leadership roles and responsibilities at Yes Marketing (a division of Infogroup), Affinity Solutions and IBM. Mike has successfully built and led teams focused on better understanding and serving clients’ business needs and strategic directions.
Mike holds a bachelor’s degree in business and accounting from the University of Kansas. He and his family live in Kansas City; when Mike is not working he enjoys golf, lake activities, attending sporting events, reading and spending time with his family.
Michele Fitzpatrick

Customer Experience Consultant

Michele is an experienced CX consultant and CRM marketing strategist focused on helping Acxiom’s major retail and consumer brands better understand and connect effectively with consumers throughout their buyer journey and across the customer lifecycle utilizing data-enabled digital and traditional channels.
Connect on LinkedIn

Michele Fitzpatrick

Michele is an experienced CX consultant and CRM marketing strategist focused on helping Acxiom’s major retail and consumer brands better understand and connect effectively with consumers throughout their buyer journey and across the customer lifecycle utilizing data-enabled digital and traditional channels.
Michele is passionate about helping consumer brands connect with consumers in ways that matter to them, and which deliver value to the brand. This requires gaining unique insights into the hearts, minds and behaviors of real people, then determining how, when, what, and most importantly, why they need something.
Prior to joining Acxiom, Michele held senior level CX consulting and CRM marketing strategy roles at MRM//McCann and Harte Hanks serving clients in retail, consumer brands, automotive, financial services, pharma/healthcare, agriculture and associations.
Michele has worked with clients such as Best Buy, Sony Electronics, Comcast, L’Oréal, Electrolux, Ciba Vision, Luxottica, BASF and AARP to strategically leverage data, analytics and marketing technologies to enable and optimize effective omnichannel customer experiences.
Michele earned her bachelor’s degree in Journalism and Marketing from West Virginia University. She and her family live in the Philadelphia area and are avid Eagles fans. Michele spends much of her non-work time contributing her time and talents to non-profit groups within in her local community.
Drew May

Chief Client Officer

Drew May serves as Chief Client Officer at Acxiom. In this client-facing role, Drew provides overall leadership for key areas of sales, including client engagement, growth and strategic directives.
Connect on LinkedIn

Drew May

Drew May serves as Chief Client Officer at Acxiom, the data and technology foundation for the world’s best marketers. As part of the executive team, May drives customer satisfaction by leveraging Acxiom’s solutions and capabilities to solve top client problems. Additionally, he oversees the creation and execution of global go-to-market strategies.
Throughout his career at Acxiom, May has spearheaded the creation of a performance driven sales culture at Acxiom, which has resulted in more than $1 billion in contract value to date. Additionally, he led the development of the company’s suite of email data products. Most recently, May continues to play a key role in the integration of Acxiom and IPG.
Prior to his current role, May served as U.S. Sales Leader for Acxiom. With more than 25 years of experience, May’s expertise has helped brands use data-driven marketing solutions and technologies to deliver exceptional business results. Prior to that, he served as Vice President and Client Partner in Merkle’s High Tech Practice.
Outside of Acxiom, May serves as Chair of the Executive Board of MarketingEDGE, a leading marketing association that aims to foster the next generation of great marketers. He is also an Executive Board Member of Holy Sews, a non-profit ministry. May is also on the advisory board for the business school at the University of Central Arkansas.
May holds a bachelor’s degree in finance from the University of Central Arkansas. He and his family live in Conway, Arkansas.
Drew May In the Press
TotalRetail
Never Heard of Data Ethics? You Will Soon.
September 10, 2019
Multichannel Merchant
Why It’s Not Too Late for Back-to-School Advertising
August 27, 2018
MediaPost
Generation What? The Critical Customer Segment Travel Marketers Are Overlooking
September 11, 2017

Travel and Entertainment

Unparalleled Data-Driven Marketing Solutions for a Connected Travel Experience

Resources

Expectations vs. Experience

Heathrow’s Customer Experience

The Age of the Omnichannel Integrator

Meet the Experts

Mike Wagner

Managing Director, Retail/CPG & Emerging Industries

Mike Wagner

Michele Fitzpatrick

Customer Experience Consultant

Michele Fitzpatrick

Drew May

Chief Client Officer

Drew May

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