Create a Winning Identity Strategy
By delivering experiences that matter, across all channels, you can wow your customer and prospects while staying ahead of regulations and ahead of your competition.
Acxiom’s proprietary engine, Identity Builder, tunes your identity graph to the specific needs of your brand in the U.S. and select geographies.
Real-time digital identity resolution enables next best offer, website personalization and improved call center service.
Resolving identity within customer profiles powers people-based marketing and supercharges existing technologies.
A holistic and persistent single customer view boosted a large telco company’s customer acquisition and average revenue per user.
Solving the identity challenge often suggests that a scientific “ones and zeros” approach should be taken, and there is much truth to that assumption. However, Ben Balogh, Senior Manager of Products at Acxiom, cautions against leaning in to any cookie cutter ones and zeros approach alone. In this blog, he reveals that there is art to blending the right sciences together.Learn More