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What is Your Martech Strategy?
And why every business needs to modernize.
In an era of soaring customer expectations, rapidly advancing technologies, and shifting privacy regulations, your martech strategy can make or break your marketing efforts.
To compete in the digital age, your strategy must be ready to adapt as new tools emerge and the industry evolves.
Discover how top brands are modernizing their marketing technology, and how a martech services partner can help you maximize your ROI.
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Modernizing Your Martech Stack is Tough
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How do you choose the right platforms to support your growth?
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How do you integrate them with the tech you already have?
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How do you optimize your stack to exceed customer expectations?
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How do you keep building the skills to stay ahead?
DID YOU KNOW
Only 10% of brands strongly believe they have the necessary skills internally to manage their current martech solutions.
How Are Your Competitors Modernizing Martech?
New research reveals developing a martech strategy is a top priority for brands on a par with increasing brand awareness and acquiring new customers.
Read The Mass Martech Modernization report to find out:
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How brands plan to change their martech over the next 12 months (and 99% do)
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What’s getting in the way of upgrading the martech stack
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Which strategies will drive martech modernization
Converging Trends Will Impact Your Strategy
There’s a lot to consider when building a martech strategy to acquire, retain, and grow customer relationships.
Partners Provide the Expertise You Need
Partnering with a trusted martech services provider can help you establish a long-term martech strategy that will enable you to:
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Choose the vendors and solutions that can meet your needs
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Integrate solutions into your existing tech stack
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Make sure your martech is fueled by the right data
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Navigate emerging technologies and changing regulations
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Deliver immediate value while you build internal expertise
DID YOU KNOW
82% of businesses that have worked with a martech services partner have an articulated martech strategy compared with 47% that haven’t.
The ROI of Partnership is Significant!
To quantify the benefits of working with a martech services partner, we commissioned Forrester Consulting to conduct a Total Economic Impact™ (TEI) study. The study examines the potential return on investment (ROI) enterprises can achieve with Acxiom’s Salesforce services.
The results, based on a composite organization representative of interviewed customers, are compelling:
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Return on investment (ROI)
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Benefits PV
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Net present value (NPV)
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Payback