Federal court rejected all claims brought by former vendor.
CONWAY, Ark., Feb. 24, 2025 — Acxiom®, the connected data and technology foundation for the world’s leading brands and agencies, today announced the federal court in New York granted Acxiom and KINESSO’s motion for summary judgment and dismissed claims brought against the company by a former data partner, Adstra. The Court rejected all of Adstra’s claims, and Acxiom plans to exercise its right as the prevailing party to recover from Adstra the fees and costs incurred in vindicating the propriety of their conduct.
“We are pleased with the Court’s decision and believe the outcome confirms our highly ethical data and business practices. Adstra’s many unfounded claims, based on inflammatory rhetoric refuted by the facts, were rejected by the Court in their entirety.” – Victor Richardson, General Counsel at Acxiom & KINESSO.
“Acxiom values all the data partners that help contribute to our industry-leading products, and we hold ourselves to the highest standard in our relationships with them. We regret that one of those partners chose to bring these baseless claims in response to our decision that their data no longer met the needs of our products or served our clients. I applaud the Court for recognizing there was no merit to this lawsuit.” – Bryan Donovan, VP, Data Strategy & Acquisition at Acxiom.
About Acxiom
Acxiom puts data to work, solving complex challenges for the world’s leading brands and agencies. As the connected data and technology foundation of the Interpublic Group of Companies, Inc. (IPG), Acxiom unifies, connects, and prepares data for AI-driven marketing and decision-making, maximizing technology investments. As leaders in data ethics and governance, Acxiom brings a privacy-first approach to serving clients globally, with locations in the U.S., UK, Germany, China, Poland, and Mexico. Connect with Acxiom on LinkedIn and discover more at Acxiom.com.
