Conway, Ark – March 9, 2023 – Acxiom®, the customer intelligence company, today extends its Salesforce practice to help brands achieve their unique business goals with Salesforce Data Cloud. The Salesforce Data Cloud uses real-time data to deliver highly personalized customer experiences across sales, service, marketing, and commerce that continuously adapt to changing customer information and needs in real time.
Today, customers expect personalization in their interactions with brands. In fact, customers are more likely to do business with a company if it offers more tailored experiences. Organizations that excel in personalization generate 40% more revenue than those that don’t. However, data remains siloed for most organizations, using 976 separate applications on average. Acxiom is now helping companies using Salesforce Data Cloud maximize the value of the platform and take advantage of a real-time unified view of their customer. By breaking down silos and activating insights across all departments and platforms, businesses can drive customer intelligence to make more informed decisions and improve personalization, customer experience and engagement across channels.
Acxiom’s certified team of Salesforce experts can assist in the implementation, operation and optimization of Salesforce Data Cloud offerings in three key ways:
- Data First Approach – Acxiom data enrichment helps brands reduce data costs tied to scalability as needs change and grow, increasing conversions and return on marketing investment.
- Operational Efficiency – Solving today’s problems with an eye for tomorrow, Acxiom ensures long-term feasibility and continuity to achieve desired outcomes, avoiding costly rebuilds.
- Scaling – Expertise in managing challenging resourcing needs as they arise and augmenting teams to deliver deeper subject matter expertise.
“This opportunity to work with Salesforce as a selected partner on its Data Cloud solution allows us to leverage our expertise in data and analytics to provide businesses with the tools they need to revolutionize their customer experience,” said David Skinner, Chief Strategy Officer at Acxiom. “We look forward to helping brands unlock the full potential of their data with both speed and real-time insights through Salesforce Data Cloud, enabling them to create moments that matter to their customers.”
“We are thrilled to be helping businesses see the most value from the Salesforce Data Cloud,” said Mike Menzer, EVP and GM of Acxiom International. “The Salesforce Data Cloud is a game-changer for real-time customer engagement as it enables brands to create great customer experiences by connecting disparate parts of its ecosystem into a single strategic data asset. Acxiom’s customer intelligence experience means we understand the importance of modern personalization, collaborating across multiple stakeholders to activate new use cases for our clients”.
To view the Acxiom Consultant listing on AppExchange, click here.
Salesforce, Salesforce Data Cloud, AppExchange and others are among the trademarks of salesforce.com, inc.
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About Salesforce AppExchange
Salesforce AppExchange, the world’s leading enterprise cloud marketplace, empowers companies to sell, service, market and engage in entirely new ways. With more than 4,000 solutions, 7 million customer installs and 80,000 peer reviews, it is the most comprehensive source of cloud, mobile, social, IoT, analytics and artificial intelligence technologies for businesses.
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- To learn more about the Salesforce and Acxiom partnership, click here.
- To learn more about Salesforce and Acxiom’s partnership with Heathrow, click here.
Salesforce, AppExchange and others are among the trademarks of salesforce.com, inc.
Acxiom partners with the world’s leading brands to create customer intelligence, enabling data-driven marketing experiences that generate value for people and for brands. The experts in identity, the ethical use of data, cloud-first customer data management, and analytics solutions, Acxiom makes the complex marketing ecosystem work, applying customer intelligence wherever brands and customers meet. By helping brands genuinely understand people, Acxiom enables experiences so relevant and respectful, people are willing to explore new brands and stay loyal to those they love. For more than 50 years, Acxiom has improved clients’ customer acquisition, growth, and retention. With locations in the US, UK, China, Poland, and Germany, Acxiom is a registered trademark of Acxiom LLC and is part of The Interpublic Group of Companies, Inc. (IPG). For more information, visit Acxiom.com.
