More Precision Across Channels and Devices
The Trade Desk’s omnichannel programmatic platform promotes a complete understanding of your customers and real-time optimization of your audiences across all devices and channels.
Brands who love their customers cultivate relationships based on authenticity and relevance. Creating a customer-centric experience starts with accurate, compliant data and an omnichannel marketing platform. With Acxiom and The Trade Desk, people will always be the focal point.
The Trade Desk’s omnichannel programmatic platform promotes a complete understanding of your customers and real-time optimization of your audiences across all devices and channels.
With Acxiom’s 50+ years of experience in privacy compliance and The Trade Desk’s promise to reach people in a privacy-compliant manner, marketers are empowered to reach the right audience at the right time with respect.
Unified ID 2.0, available on The Trade Desk, is open-source and available for free, for everyone, removing all reliance on third-party cookies. Consumers can easily opt-out and manage their preferences.
Chief Data and Technology Officer
IPG
““Across IPG’s companies, we will continue to strengthen relationships and initiatives with partners like The Trade Desk that share our beliefs around customer trust, data privacy, and compliance.”
”
Founder and Chief Executive Officer
The Trade Desk
““We look forward to working with Acxiom and IPG to build on this progress on our common goal of secure identity that benefits advertisers, publishers, and people.”
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August 10, 2021 – Acxiom today announced that it will become a closed operator of Unified ID 2.0, a new common currency of the open internet
Featuring guest Taylor Ash, Senior Director Strategic Partnerships, The Trade Desk
To build ad campaigns inside or outside the walls of a major platform is a fundamental question for marketers. Acxiom’s Kaylee Lawrence explains the concept and why one might be more preferred.
Industry veteran David Danziger, VP of Data Partnerships at The Trade Desk, joins the podcast to discuss the development of Unified ID 2.0
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