Peter Kulupka

Managing Director, IPG / Adobe Alliance

Peter Kulupka is a seasoned professional with decades of experience, including 9 years at Acxiom. He has a strong background in technology and entrepreneurship, having served as a former McKinsey Associate Partner, HoldCo CTO, CDO, and agency founder/CEO. Peter has led over 100 MarTech implementations and driven significant business outcomes across various industries. His expertise in Gen/AI, ML/Ops, and digital transformation initiatives has delivered substantial value, including unlocking $500MM in incremental activations and achieving over $1BB in cross-brand media sales.

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