Shelby Hickman

Digital Data Strategist

Shelby Hickman is a Digital Data Strategist for Acxiom (aka the DataGuru Team). Her journey at Acxiom started less than a year ago as an intern on the DataGuru Team, and she has quickly delved into all the marketing industry has to offer with a fresh outlook. As a Digital Data Strategist, Shelby assists clients across the globe to help them find their perfect target audience for digital campaigns. This entails creating custom audiences, selecting a strategy, providing sourcing and methodology, and understanding the marketplace trends. Shelby earned her bachelor’s degree in Business Administration from the University of Central Arkansas. Outside of work, Shelby is a new dog mom and enjoys spending her free time relaxing outside.