In 30 minutes, Data Guru Linda Harrison and Sales/Product Strategist Jeff Wingfield wrap up a year that’s given marketers challenges and laser focus at levels never seen before. Basic demographics like age took on new levels of importance in serving customers, and it was key for brands to keep a voice in the marketplace despite all the changes. As budgets tightened, it was critical to make sure every dollar was invested in the right way. Hear the advice Jeff and Linda delivered to help clients move forward successfully in a trying year.
Linda Harrison
Senior Consultant
With more than three decades of experience in addressable advertising, Linda Harrison is Senior Director of Email Strategy for Acxiom. She and her team work with clients across a broad array of industries to build and deploy effective email acquisition strategies and campaigns that produce lift across multiple channels.
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Senior Director Sales Support
Jeff Wingfield has spent two decades communicating the valuable, problem-solving capabilities of Acxiom data both internally at Acxiom and externally to Acxiom clients. He currently serves as Senior Director of Sales Support & Product Strategy where he leads a team of data and identity solutions experts focused on ensuring clients achieve optimal results using Acxiom’s services.
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