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2020 Wrap Up – Making Every Dollar Count

  • Linda Harrison

    Linda Harrison

    Senior Consultant

  • Jeff Wingfield

    Jeff Wingfield

    Senior Director Sales Support

Created at November 19th, 2020

2020 Wrap Up – Making Every Dollar Count

In 30 minutes, Data Guru Linda Harrison and Sales/Product Strategist Jeff Wingfield wrap up a year that’s given marketers challenges and laser focus at levels never seen before. Basic demographics like age took on new levels of importance in serving customers, and it was key for brands to keep a voice in the marketplace despite all the changes. As budgets tightened, it was critical to make sure every dollar was invested in the right way. Hear the advice Jeff and Linda delivered to help clients move forward successfully in a trying year.