The world is getting smaller and the ripple effects of a global pandemic has made it even more so. David Keens, Acxiom’s Senior Director of Product for EMEA, joins the podcast to discuss the complexities and challenges of identity in Europe and how it differs — or not — from other areas in the world. He explores the concept of behavioral change measurement and the positive learnings for the industry, practitioners and service providers from the accelerated shifts in customer behavior.