John Nardone, CEO of Flashtalking and the “Yoda of adtech” joins the Acxiom Identity podcast to talk about the evolution of adtech and how the basics of marketing – getting the right message to the right person – is still the Holy Grail. In today’s environment, every conversation with an advertisers starts with identity and continues with the trilogy of anonymity, transparency and consumer control. With a healthy dose of Star Wars references, this conversation will help you understand the varying roles of adtech players and how they align to ensure performance for clients and the all important balance between media and creative.