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CX trends report 2027

AI’s role in CX is evolving. Discover how 700 brands and 4,000 consumers feel about AI taking actions, orchestrating experiences, starting journeys, and more.

October 20, 2026

Acxiom Health Audiences

Acxiom Health brings together proprietary consumer, clinical, and social data to solve complex marketing challenges.

October 19, 2026

More than a fan

Discover how Acxiom sports audiences can help you reach the right fans and create more relevant campaigns.

October 19, 2026

Five steps to maximize value from your Adobe CX Enterprise investment

A practical guide to building on today’s martech success.

September 17, 2026

From data-rich to decision-ready: How to unlock your data potential

Forbes Insights & Acxiom explore how business leaders are translating data into business outcomes — and what you can learn for your own data strategy

September 14, 2026

How DTP is quietly reshaping pharmaceutical marketing

Direct-to-patient (DTP) models are experiencing explosive growth — more than 90% of pharmaceutical executives report they've already launched or are planning a DTP program.

August 25, 2026

Is martech meeting its value promises?

92% of organizations say their martech meets or exceeds expectations. For Adobe CX Enterprise customers, that number rises to 95%. So what's next?

July 28, 2026

Webinar: Data & identity: From marketing capability to enterprise asset

Watch this on-demand webinar to learn what separates organizations pulling ahead from those still fragmented.

July 22, 2026

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