Jeff Wingfield and Linda Harrison discuss the changes in 2018 that included the move to integrate digital and traditional marketing channels more than ever before. They also look ahead to things currently happening in 2019 and the role of AI and machine learning, the continued dominance of Facebook, more sophisticated testing options, and bringing techniques for marketing to known audiences to the anonymous world.
Linda Harrison
Senior Consultant
With more than three decades of experience in addressable advertising, Linda Harrison is Senior Director of Email Strategy for Acxiom. She and her team work with clients across a broad array of industries to build and deploy effective email acquisition strategies and campaigns that produce lift across multiple channels.
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Senior Director Sales Support
Jeff Wingfield has spent two decades communicating the valuable, problem-solving capabilities of Acxiom data both internally at Acxiom and externally to Acxiom clients. He currently serves as Senior Director of Sales Support & Product Strategy where he leads a team of data and identity solutions experts focused on ensuring clients achieve optimal results using Acxiom’s services.
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