Privacy / U.s. Privacy notices

Instructions for California Consumers

(archive 01/2021)

Acxiom Privacy Center

Acxiom takes a proactive approach in protecting consumer privacy. We continuously seek ways to protect and assure appropriate use of information related to consumers and to promote policies within our industry that do the same.

Privacy home

California consumers are entitled to make certain requests of covered businesses as described in the California Consumer Privacy Act (“CCPA”) and the California Consumer Privacy Act Regulations. The following instructions are provided to you, the consumer, to assist you in making your requests of Acxiom.

1 /Requests to Opt-Out

You have the right to request that a covered business not sell your personal information to third parties. To take advantage of your right to opt out, click here. Acxiom will generally accept opt-out requests from consumers without the need for identity verification.

You can also submit your request by mail or telephone. Our telephone number is 1-877-774-2094. Our mailing address is:

Acxiom LLC
Consumer Care Advocate
Attention: CCPA Requests
P.O. Box 2000
Conway, AR 72033

If you have someone else, (which the CCPA calls an “authorized agent”), submit an opt-out request to Acxiom on your behalf, the agent may do so through our online consumer portal found here. Prior to any acceptance of requests through an authorized agent, the authorized agent must complete the minimum requirements described here.

2 /Identity Verification – Minimum Requirements

Prior to Acxiom’s fulfillment of any “right to know” or deletion requests as described below, Acxiom will require a consumer verify his or her identity using Acxiom’s identity verification process. Acxiom will require verification of the consumer whether the consumer submits such a “right to know” or deletion request directly or through an authorized agent.

Acxiom’s Online Consumer Portal

For all requests submitted through Acxiom’s online consumer portal, the following minimum pieces of information will be required:

First, Middle (if available), and Last Name
Physical California address
Month/Year of Birth
Valid email address

Telephone Requests

For all requests submitted through Acxiom’s toll-free telephone number, consumers will be required to provide the following minimum pieces of information:

First, Middle (if available), and Last Name
Physical California address
Month/Year of Birth
Valid telephone number
Valid email address (if available)

For requests submitted through Acxiom’s toll-free telephone number, the consumer identity verification process will be completed by an Acxiom associate who will call you to administer an authentication test in which you will be required to answer questions to verify your identity.

If Acxiom is unable to successfully verify your identity, we will be unable to fulfill your requests to know or for deletion. If we are unable to verify your identity, you will be notified and directed to see Acxiom’s privacy notice concerning our data collection, sale, and disclosure practices described here. If you have made a deletion request and we are unable to verify your identity, Acxiom will convert the deletion request to an opt-out request and will add the personal information you have submitted to our suppression files.

3 /Requests to Know

You have the right to request that Acxiom disclose what personal information we collect, use, disclose, and sell about you. We call this your “right to know.” To take advantage of your right to know, you may submit a request using our online consumer portal found here.

Upon successful identity verification as described above, Acxiom will provide you with a Consumer Access Report that describes the personal information Acxiom has collected, sold and/or disclosed about you in the last year. Under the CCPA, consumers may request a Consumer Access Report two times in any one-year period. For requests to know received through an authorized agent, Acxiom will return the Consumer Access Report directly to the consumer after the consumer’s identity has been verified.

You can also submit your request for a Consumer Access Report by mail or telephone. Our telephone number is 1-877-774-2094. Our mailing address is:

Acxiom LLC
Consumer Care Advocate
Attention: CCPA Requests
P.O. Box 2000
Conway, AR 72033

4 /Requests to Delete

With certain exceptions, you have the right to request the deletion of your personal information Acxiom has collected about you. To take advantage of your right to request deletion, you may submit a request using our online consumer portal found here. For requests to know received through an authorized agent, Acxiom will return the Consumer Access Report directly to the consumer after the consumer’s identity has been verified

You can also submit your request for deletion by mail or telephone. Our telephone number is 1-877-774-2094. Our mailing address is:

Acxiom LLC
Consumer Care Advocate
Attention: CCPA Requests
P.O. Box 2000
Conway, AR 72033

5 /Requirements for Use of Authorized Agents

The CCPA allows California consumers to use “authorized agents” to submit requests to Acxiom on their behalf. If you have elected to use an authorized agent, or if you are an authorized agent who would like to submit requests on behalf of a consumer, the following minimum procedures will be required prior to acceptance of any requests by an authorized agent on behalf of a California consumer .

For the safety and security of the consumer’s information, requests for deletion and Consumer Access Reports submitted to Acxiom by an authorized agent will require a direct method of communication, preferably a valid email address, with the consumer, to fulfill the request.

All authorized agents will be required to successfully complete the minimum requirements for individual identity verification as stated here prior to being authorized by Acxiom to submit requests on behalf of a consumer.

All requests from authorized agents may be submitted using our online consumer portal found here.

Agent Authorization Verification

In addition to the individual identity verification procedure described above, authorized agents will be required to submit the following written documentation:

Businesses – if you are operating as a business, the following documentation is required:

Certificate of good standing with your state of incorporation;
Written authorization document that includes each consumer’s name, address, telephone number and valid email address, signed and dated by each consumer authorizing you, as the authorized agent, to act on behalf of each consumer in making the request; and
Valid email address for each consumer for Acxiom’s direct correspondence with each consumer, including an identity verification process to be conducted by Acxiom directly with that consumer.

Individuals – if you are an individual and acting as an authorized agent on behalf of a consumer, the following documentation is required:

A “power of attorney” signed and dated by the consumer and notarized by a notary public naming you as the consumer’s authorized representative, which includes the consumer’s full name and physical California address and the consumer’s month/year of birth;
If you do not have a power of attorney signed by the consumer, then we require a written authorization document that includes the consumer’s name, address, telephone number and valid email address, signed by the consumer authorizing you, as the authorized agent, to act on behalf of the consumer in making the request; and
Valid email address for the consumer for Acxiom’s direct correspondence with the consumer, including an identity verification process to be conducted by Acxiom directly with that consumer.

Parent/Guardian of Minor Child* – Acxiom does not knowingly sell information about minors. Please see Acxiom’s privacy notice concerning Acxiom’s data collection, sale and disclosure practices described here. If you are a parent or guardian of a minor child under 16 and would like to make a request for a right to know or deletion on behalf of the minor child, the following documentation will be required:

The minor’s verification documents, which include allof the following:
- A certified copy of the minor’s birth certificate or adoption decree
- Health insurance card (issued by the insurance company)
- - Medicare/Medicaid are accepted
- The minor’s Social Security card
- Certified school record or transcript or home school notice of intent form that includes minor’s permanent address
Proof of parental/guardianship identity document that matches the minor’s permanent residence, which includes one of the following:
- Minor’s court order establishing custody
- Minor’s order establishing guardianship
- Court issued parental responsibility (for example, court documents on file with presiding court)
- Current month’s utility bill with parent/guardian’s name and address shown

*For the safety and security of the minor child, no location information will be provided in any Consumer Access Report issued.