Identity solutions built for a digitally native world
People expect brands to know them better than they actually do. Acxiom’s Real ID, built from the industry’s most comprehensive consumer data, helps you meet and exceed expectations.
Winner of the 2024 MarTech Breakthrough Award
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connected consumers globally
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global data services markets
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number of records processed per month
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unique attributes
Drive more conversions
Start with the channels you own to deliver better experiences than your competitors — no tags required. Our experts can show you how data paired with accurate identity can drive more purchases through your most cost-effective channels.
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increase in website conversion rates
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Personalization strategies the 40% of website visitors using cookieless browsers
Improve advertising performance
Spend more of your ad budget on working media, execute audience-first strategies across channels and optimize your campaigns using the industries top publishers and DSPs.
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Up to 1.7x greater reach of first-party data on top DSPs
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Interoperable with other leading identifiers
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Unique precision targeting partnerships that unlock new use cases
Connect with more than 260 million addressable consumers
Recognize up to 5x more people across the marketing ecosystem.
Maximize tech investments
Technology paired with connected data and identity almost always achieves positive ROI by ensuring customer data is ready for use. Real ID is available across major platforms and publishers to ensure your next tech investment delivers the multi-channel experiences and outcomes outlined in your business case.
Realize AI potential with more accurate insight
AI is only as good as the data it uses. Power AI with the same high-quality data and insights that act as the backbone of any successful marketing plan. With Real ID, you can achieve better data-driven segmentation and a more holistic view of your customers and prospects that can more accurately predict future behavior.
Recognize more people on digital properties
Recognize unauthenticated website and app visitors to drive personalization and relevance – without adding extra tags. Understand who is viewing your ads on paid media, retarget more effectively and turn the unknown into known for more accurate insights.
Why Acxiom’s identity solution is different
The most up to date identity signals
Real ID is built for how digitally native people live today, consistently winning head-to-head tests by completing more customer records, extending reach on advertising platforms and recognizing more anonymous site visitors even if no cookies are available.
Tied to our industry-leading data
There is more to people than a name and address. Seamlessly connect to a wealth of data that helps you understand your customers and find more like them – while delivering improves experiences for all.
Interoperable and available where you need it
Data modernization requires applications where your data lives. Native integrations with leading data clouds and marketing platforms limit movement and ensure data is ready for predictive marketing.
First-party graph you control
Sometimes brands need a higher degree of precision than is possible with a referential ID alone. Create your own first-party graph, using Real ID as the foundation, for more control over how customer profiles are linked together.
Leave the black box behind
Sophisticated marketers require more transparency and control over models and audiences, with the ability to balance reach and accuracy. With an identity solution in place, you can customize to meet your needs and have the control to improve performance and execute campaigns faster.
