Real-Time Personalization in Marketing
Can You Follow Up With Your Customers in Real Time?
There are so Many Obstacles to Understanding What People Want, Need, and Prefer
As a marketer trying to understand and build deep connections with people, you have your work cut out for you. You must find ways to overcome what we call the “cross-touch fog,” that haziness that conceals visitor intent and need across multiple touchpoints and data silos. You need real-time information and decisioning capability, not last month’s news. You need automation and business rules, not chaos. And you need to get privacy and security compliance right…every time, everywhere.
Where Are You on the Real-Time Personalization Spectrum?
Real-time personalization is not an on-or-off switch. Your answer should never be “Yes, our marketing is personalized.” To describe your personalization capabilities accurately, to clearly understand where you are today, and articulate where you want to be, you must be precise. A more effective answer might be “Today, we can recognize visitors the moment they connect, and make a message decision based on our latest understanding of their needs.” We call that level of personalization maturity, Real-Time Connections, and it’s in the middle of the real-time personalization maturity spectrum. Want to learn more?
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A Real-Time Marketing Personalization Maturity Model
Your conversion uplift from personalization will depend on your level of recognition and relevance maturity. Hint: it’s like an iceberg…most of the work is below the surface.
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The Perpetual Path to Real-Time Personalization
Less than a quarter (24%) surveyed say they have fully implemented digital CX management capabilities
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Data-Driven Personalization Transforms the Automotive Industry
New study confirms data and identity solutions are key to delivering better offerings and seamless, individualized experiences that influence what brands people buy and drive
Welcome to Acxiom’s Real-Time Personalization
It’s a solution that enables you to vary your marketing based on the wants, needs, and preferences of individuals interacting with your brand through websites, mobile applications, call centers, or in person. It’s an always-on solution enabling you to emphasize timely messaging, resonate with people based on their activities, interests, and opinions, convert visitors to buyers, and measure the results for what’s working and what’s not. Plus, it’s cloud-based, making it economical and scalable for small, medium, or enterprise-sized organizations
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What Should be at the End of a Marketing Rainbow?
Why do so many people feel most marketing they see is not for them? It’s not really personal.
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Convert More Visitors to Buyers with Personalized Marketing Messages
Individuals aren’t all the same. When delivered the same, “cookie cutter” marketing messages, people aren’t likely to respond as favorably
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How Exactly Does Acxiom’s Real-Time Personalization Work?
It’s a combination of recurring batch services in the background and real-time services in the moments your applications interface with your customers and prospects
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Using Data & Technology to Create a Personalized Customer Experience
Excellent customer experience—a priority for any brand wanting to win and retain customer trust—a game changer for those who get it right
One of the Best Personalization Solutions in the Industry…for Decades
It’s not just 50+ years of data and data enhancement expertise. It’s not just the fact that 95% of our clients renew their contracts. It’s not just that we are the pioneers in identity resolution and data security and privacy. We also provide real-time personalization solutions for one-third of the largest auto finance, credit card, and insurance providers in the United States.
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Personalize Messaging at Scale for CPG, Durables, and Fast-Moving Goods Shoppers
Once brands have established a direct shopper relationship, significant challenges remain in delivering a seamless, cross-channel, and contextually relevant experience, especially in real-time
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Goldman Sachs and Acxiom Selected for “Customer Experience Innovation Award”
The award recognizes the partnership between Marcus by Goldman Sachs and Acxiom’s Real-Time Personalization Platform for their innovative work in the personal loans marketplace.
It All Starts With Healthy Data.
Do you know the overall quality of your data? Do you understand the ROI you could achieve by cleaning and enhancing your data? Do you know how your data quality compares to your competitors’ or others in your industry? Acxiom’s Data and Identity Health Assessment is a diagnostic tool that will provide these important answers.
How Healthy is Yours?
Acxiom is committed to ethical data use. For our privacy policy and options to opt out, click here. If appropriate, we may contact you regarding your interest.