Future focused: financial & insurance services review 2023
At Acxiom, “future focused” means understanding the evolving landscape from multiple perspectives. In this report, we share insights from 33 leaders within our team on identity, analytics, martech, and more, offering valuable learnings to enhance your relationship with people. Acxiom partners with the world’s leading companies to create customer intelligence and deliver data-driven marketing experiences that generate value for both people and brands.
Our strength lies in our team of experts, fully capable of handling any change and challenge that comes our way. In this exhaustive review, we explore the necessary steps to leading people on the customer journey you’ve so carefully charted, including:
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How to transform your marketing analytics strategy to innovate how you identify, understand and engage with prospects and customers
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How to use Acxiom data to upgrade your Salesforce ecosystem (and meet the high standard set by Amazon)
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Understand why you should be paying far closer attention to Generation Z – soon to be your brand’s biggest audience
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