Clean Rooms – A Safe Place to Share Data
An Acxiom Point of View
In the world of marketing, the concept of clean rooms as a safe and privacy-compliant space where two or more parties can share data is not new. With the data explosion that digital is driving, global brands are looking for new ways to come together and share their data in privacy-compliant data exchanges with the ultimate goal of stronger customer engagement, reach and co-marketing. Acxiom has been helping global brands with data, identity and platform solutions for more than 50 years, and we offer a host of data exchange and monetization capabilities enabling privacy-by-design data solutions that drive better business impact.