Measurement Has Gone to the Cloud
Here’s What it Means for Marketers
In recent years, trends and technologies like cloud platforms, cookieless tracking and omnichannel everything have transformed the entire marketing ecosystem. When marketing changes, so must the way we measure marketing.
This new paradigm has significantly enhanced the role of cloud technology. As a result, marketers now understand that measurement is no longer a destination; it’s part of the journey – a constant course verifier and corrector. The question is: are you prepared to embrace a cloud measurement mindset?
We’ve seen how the cloud has accelerated the evolution of marketing measurement. This is not “measurement as usual.” Marketers must adopt a new approach to ensure they can take advantage of the new possibilities that open up when they measure marketing in the cloud.
How does the cloud turn what was once wishful thinking into an everyday reality for marketers? This POV dives deeply into this provocative question, revealing new opportunities for marketers: