Measurement Has Gone to the Cloud
Here’s What it Means for Marketers
In recent years, trends and technologies like cloud platforms, cookieless tracking and omnichannel everything have transformed the entire marketing ecosystem. When marketing changes, so must the way we measure marketing.
This new paradigm has significantly enhanced the role of cloud technology. As a result, marketers now understand that measurement is no longer a destination; it’s part of the journey – a constant course verifier and corrector. The question is: are you prepared to embrace a cloud measurement mindset?