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On-Demand Webinar

Is Your Data a CDP Anchor or Sail?

Introducing the Acxiom CDP Data Readiness Assessment

Is Your Data a CDP Anchor or Sail?

When customers interact with their favorite brands, they expect to be recognized and treated as “the hero of the story.” Their needs are front and center, and they expect the messaging, offers, and creative to reflect that.

The good news is you likely have an abundance of data and tech you can use to meet this challenge. The not-so-good-news is that you may have more data and tech than you can capitalize on.

Customer Data Platforms (CDPs) are helping. But there’s still one big challenge: you need to be confident your data and marketing systems are optimized for your customer journeys, and aligned to your business goals.

This is what we call CDP Data Readiness — and Acxiom has a proven process for helping you achieve it:

  • Cataloging your customer journeys, requirements, and KPIs
  • Analyzing your data, systems, and capturing the gaps
  • Comparing your CDP requirements to your capabilities
  • Designing a roadmap to data readiness
  • Providing an executive summary PPT for internal socialization

Watch the On-Demand Webinar from the 2024 Spring MarTech Conference:

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