The Procrastinator's Guide to Digital Resilience
Prepare for digital change today (not tomorrow)
Digital marketers breathed a collective sigh of relief when Google pushed its third-party cookie ban back to late 2023. With new privacy laws incoming, Apple’s ongoing App Tracking Transparency (ATT) updates and Big Tech players in general clamping down on brands’ data usage and access, a bit of breathing space was more than welcome.
But change is still a-coming – fast. You now have an important choice to make. Will you fight your inner procrastinator and get primed for a changing, cookieless world, or leave your digital destiny to the last minute?