The identity gap (quietly) hurting your campaign performance
Your campaign looked right on paper.
The audience was built. Segments were clean. Budget was set.
And it still underdelivered.
Most marketers blame poor results on creative or channel mix. But the real performance killer is often invisible: an identity layer quietly misfiring beneath every activation decision.
Hosted by Adweek, this on-demand session brings together experts from Acxiom and Salesforce to unpack how fragmented profiles, pseudonymous IDs, and gaps in personally identifiable information (PII) quietly erode reach, relevance, and campaign performance.
You’ll also learn how the Acxiom Match Multiplier Accelerator, Powered by Real ID, helps close this identity gap by strengthening identity resolution within existing data environments—boosting match rates, enriching customer profiles, and delivering activation-ready audiences back into platforms like Salesforce Data Cloud.
Learn about:
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Why incomplete identity data—not bad creative—is often the real driver of campaign underperformance
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How the Match Multiplier Accelerator strengthens identity resolution to unlock larger, activation-ready audiences
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Why combining identity resolution with identity enrichment improves segmentation, reach, and measurable marketing performance
Watch the webinar
Speakers
- Vikram Datla, CTO, Acxiom
- Zachary Van Doren, SVP Product Strategy & Ecosystem, Acxiom
- Jason Ellman, Director of Product Management, Salesforce
