Acquisition of Profitable Customers
Use Data and Technology to Profitably Acquire & Retain More Customers
We help technology brands improve reach and 1:1 marketing to high-value audiences, both locally and globally, focusing on data, customer intelligence, analytics, and identity. Our newest suite of digital marketing solutions allows tech companies to create and execute impactful audience-driven strategies across channels and geographies, offering advertisers proven addressable media activation that is audience-based and optimized by touchpoint.
Acxiom offers a broad and deep assortment of customer-level and modeled data that brands utilize to gain essential insights about individuals or groups of people. This customer intelligence can power personas, segmentation schemes, and audience personalization to make marketing campaigns more effective and efficient. In addition, our consumer-level data combined with AI and machine learning models provides the ability to continuously learn and adapt for more personalized messaging and offers.