15% replaced their CDP
Data Management and Marketing
Reaching people at the right time with the right content is getting harder to manage – even as the technology and applications for engaging people continue to promise simplicity, ease of use and stand-alone capabilities. At the same time, the pressure to achieve results is intense, and the goal of forming lasting connections between people and your brand is at stake.
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Nearly 51% focused on data capabilities improvements
You know the fragmentation of everything – from the data silos you can’t crack to the audiences who don’t respond – makes the workday difficult and the nights restless, prompting the
need for change.
How Acxiom Turns Digital Chaos into
Customer Common Sense
We Optimize Technologies
We offer data management infrastructure that connects all customer data across the enterprise. Whether it’s a marketing database, analytics environment, or a data layer, we help companies normalize their data across silos to understand their customers. We make the data available in real-time and connect in-the-moment intelligence with the brand’s historical customer insights in order to fuel client systems like Salesforce and Adobe. This makes better, informed experiences for people as they interact with a brand on a one-to-one level no matter the channel, e.g. mobile apps, web, kiosks, and call centers.
We Make Data Work
Connected identity and data allow brands to recognize customer journeys consistently and execute strategies that improve customer engagement. We make this possible by enhancing a brand’s ability to collect, unify, and activate data seamlessly across applications, and we use our unified data models and standard connectors with critical ecosystem partners like Google, Adobe, and Salesforce. We also enable clients to analyze customer engagement data with a single unified audience model.
We have been doing this for 50 years, trusted by many Fortune 500 Global Brands.
To understand and respect people, we connect data and technology, we keep it safe and use the customer intelligence created in ethical ways.
For more information, visit us at acxiom.com or email info@acxiom.com.
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