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Data Management and Marketing

Reaching people at the right time with the right content is getting harder to manage – even as the technology and applications for engaging people continue to promise simplicity, ease of use and stand-alone capabilities. At the same time, the pressure to achieve results is intense, and the goal of forming lasting connections between people and your brand is at stake.

Data Management and Marketing

Combined martech spending by business-to-consumer (B2C) and B2B firms will top $21.14 billion this year. This eMarketer report reveals eMarketer’s predictions on martech investments in the US through 2024, including where marketers are placing bets, what’s affecting growth in martech spending, and what the latest trends mean for marketers in a range of industries.

Read the eMarketer US B2C Martech Spending Forecast 2022

How Acxiom Unlocks the Value of Martech Investments

  • We Optimize Technologies

    We offer data management infrastructure that connects all customer data across the enterprise. Whether it’s a marketing database, analytics environment, or a data layer, we help companies normalize their data across silos to understand their customers. We make the data available in real-time and connect in-the-moment intelligence with the brand’s historical customer insights in order to fuel client systems like Salesforce and Adobe. This makes better, informed experiences for people as they interact with a brand on a one-to-one level no matter the channel, e.g. mobile apps, web, kiosks, and call centers.

  • We Make Data Work

    Connected identity and data allow brands to recognize customer journeys consistently and execute strategies that improve customer engagement. We make this possible by enhancing a brand’s ability to collect, unify, and activate data seamlessly across applications, and we use our unified data models and standard connectors with critical ecosystem partners like Google, Adobe, and Salesforce. We also enable clients to analyze customer engagement data with a single unified audience model.

  • Implement Innovative Platforms

    With the deprecations of third-party cookies, we design resilient strategies to continue to drive significant personalization for both prospects and customers.


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      Acxiom Builds Innovative Marketing Platform for Toyota’s Move Away From Cookies

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We have been doing this for 50 years, trusted by many Fortune 500 Global Brands.

To understand and respect people, we connect data and technology, we keep it safe and use the customer intelligence created in ethical ways.

For more information, visit us at acxiom.com or email info@acxiom.com.

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Experiences that Matter

To understand and respect people, we connect data and technology, we keep it safe and use the customer intelligence created in ethical ways.

For more information, visit us at acxiom.com or email info@acxiom.com.